What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM)
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion
What is personalization? Personalization in digital marketing refers to customizing content and user experiences based on users' individual preferences, behavior, and demographic information. By leveraging data and intelligent algorithms, companies can deliver personalized experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Core Media Integrating our
In a digital world where the customer is king, personalization is becoming the new goldmine. Companies improving their customer experience (CX) often face the challenge of how to present content effectively and individually. This is where two powerful tools come into play: CX personalization with AI optimization and headless content management systems (CMS). But what
What is personalization? Personalization means tailoring content and experiences on a website to each user. This is done by analyzing user data such as behavior, interests and demographic information. The goal of personalization is to increase the relevance and attractiveness of content in order to strengthen user loyalty, increase conversion rates and ultimately maximize business
In a world where partnerships are becoming increasingly important and consumer behavior is constantly changing, co-branded credit cards have experienced a remarkable rise. These innovative payment instruments combine the strengths of different industries, creating unique advantages for everyone involved. But what exactly is behind this concept and what effects does it have on those involved?
Data Management Platforms (DMPs): The Power of Data for Personalized Marketing A data management platform (DMP) is a crucial tool in the modern marketing arsenal as it allows companies to collect, organize and activate data from various sources. It creates detailed customer profiles that serve as the basis for targeted advertising and personalization initiatives. Here's
Kundenabwanderung, auch als Churn-Rate bekannt, ist ein bedeutender Faktor für jedes Unternehmen. Die Vermeidung von Kundenverlusten ist ebenso wichtig wie die Neukundengewinnung, wenn nicht sogar wichtiger. Kundenbindung ist daher von entscheidender Bedeutung für langfristigen Erfolg. Traditionell verlassen sich Unternehmen auf historische Daten und Erfahrungen, um potenzielle Abwanderungsmuster zu identifizieren. Allerdings sind diese Ansätze oft reaktiv
What is Open Banking? Open banking refers to a financial system in which banks and other financial institutions securely share their customer data via standardized APIs (Application Programming Interfaces). This happens based on the customer's consent and enables third-party providers to access banking data and offer innovative financial services. This data may include transaction histories,
Introduction Our AI chatbot assistant uses advanced natural language processing (NLP) to deliver coherent and accurate answers. This guide describes the structured process from needs analysis to continuous optimization to ensure that the chatbot is tailored exactly to your needs. Step 1: Preparation and needs analysis 1.1 Customer advice Aim: Introduction to the possibilities and