Target, Trigger & Automation Engine

Deliver personalised content automatically

Be able to respond to key customer signals.
Take quick and appropriate action.
Automatically deliver content that is timely and relevant to the customer. Guide your customers through your offers.

Orchestrate user behaviour with emails, specific web content, call centre activities or even the personal address of the key account manager.

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A smart solution straight from the data experts

Trigger with 5 clicks
Create triggers effortlessly

Trigger with 5 clicks

Create triggers effortlessly

Let’s say you have a clear target group in mind and don’t want to wait for an automated interaction. Now you can also send campaigns at the touch of a button. Acceleraid lets you easily and quickly segment potential customers and target them directly.

Our dashboards are intuitive and clear, enabling you to easily find your way around and create triggers. It can be done in 5 clicks.

For some time now, we’ve also offered the option of deleting previously created segments and creating an overview of your segment management.

 

1:1 Targeting
Group & campaign targeting

1:1 Targeting

Group & campaign targeting

With our audience targeting, you can divide your users and customers into segments based on certain criteria. Then target them with content they find relevant via their preferred channel. These criteria include interests, behaviour, demographics and other features.

Campaign targeting refers to personalisation strategies along the customer journey.

Integration
Linking with your Marketing Automation

Integration: Connectivity with your Marketing Automation

Acceleraid is located at the intersection of data warehousing and marketing automation

Whether you store your data in Azure, already use various data science tools or have marketing automation tools in place, the Acceleraid platform is the perfect addition to your technology stack.

Your data is cleaned and integrated so that it is optimally stored for your specific industry use cases. You can use already-trained models directly and convert them into automation. Matching actions and target groups make your marketing automation tools even smarter.

As an AI-powered marketing cloud, Acceleraid enables you to reach your customers with an interesting, personalised message at the perfect time – just when they’re ready to make a purchase.

Orchestrated actions
Holistic dialogue across all channels

Automatically orchestrated actions

Holistic and personalised dialogue across all channels is essential for your long-term growth

Stop worrying that one channel doesn’t know what the other is doing and get into a cohesive dialogue with your customers.

Then think ahead one step further: In the next phase, you can use the platform to analyse which channel is most suitable for which customer and to automate communication accordingly.

 

Integrated reporting
Strong insights to measure success

Integrated reporting

Strong insights to measure success

Collect feedback from multiple communication channels in one clear report – instead of 10 different, non-comparable reports from 10 systems.

The Acceleraid Prediction Engine gives you clear, use case-related reports in which all connected communication channels are automatically integrated and specified.

 

Success Stories

Financial Services

65,000 APPOINTMENTS FOR MORTGAGE ADVISORS

Find the right consultant directly through intelligent websites

65.000 additional appointments
+20% more appointments
30% faster appointments

Financial Services

DOUBLE-DIGIT INCREASE IN CREDIT CARD SALES IN FOUR COUNTRIES SINCE 2013

Through AI-based automation of customer approach, efficient partner onboarding processes and highly available server infrastructure

+25% more credit cards applications
+38% more payment protection insurances
99,9% server availability

Financial Services

APPROX. 100 MILLION EUROS IN ADDITIONAL CREDIT CARD TURNOVER

Through personalised email automation that delivers the right content

>€100 million in additional sales
ørevenue per user doubled
>10.000 users at risk of termination reactivated

Financial Services

HOW AN ONLINE BROKER ACHIEVES MORE DEALS THROUGH PERSONALIZED PRODUCT PAGES

The right content for every visitor through AI-based optimization

+40% increase in click-through rate
8.000 more customers begin the application process
400 more closings

Financial Services

LEAD MORE USERS INTO THE APPLICATION PROCESS

Increase product sales through a personalised customer approach to online banking

+120% more credit card applications
+260% more current account applications
+200% more appointment requests for construction financing

Financial Services

INCREASED CUSTOMER ACTIVATION & APP DOWNLOADS THROUGH AUTOMATED & PERSONALISED CAMPAIGNS

+120% more account activations 
7.750 more vouchers sold
+16% more positive app reviews

Telekommunikation

20% MORE MOBILE TARIFF AGREEMENTS & 4% MORE CONTRACT RENEWALS

Through intelligent automation of the customer approach using AI

+20% more mobile phone tariff terminations
+4% more contract renewals
Better understanding of the user journey

Telekommunikation

32,000 CONTRACT RENEWALS & 16,000 CROSS-SELLS FOR A LEADING TELECOMMUNICATIONS PROVIDER

The right website for every visitor through AI-based optimization

32.000 additional contract extensions
+8% higher contract- renewal rate
16.000additional partner card cross-sells

Highlights

Personalised content
Show content that is precisely tailored to each user. Auto-personalisation lets you match user profiles to content types.

Personalised content

Automated personalisation boosts productivity

Show content that is precisely tailored to each user. Auto-personalisation lets you match user profiles to content types.

You can use and reuse pre-built content to easily insert different experiences for users into your website. Or you can create new elements and website sections.

Hide or replace existing content on your web pages or add new content. With DOM Manipulation, you have plenty of freedom to customise your website temporarily, for testing purposes, for personalisation or even for the long term through our system.

 

Behavioural emails
Send automated emails when customer activity is most likely, e.g. when visitors abandon a search or purchase process

Behavioural emails

Define and trigger target groups without programming

Triggered emails allow you to set up a 1:1 email personalisation programme.

For example, you can prompt users to continue an abandoned order process, submit an application or notice a price reduction on a product of their interest.

Send automated emails when customer activity is most likely.

Trigger types include:

  • Shopping cart abandonment
  • Application abandonment (financial institutions)
  • Submitted application (financial institutions)
  • Product view abandonment (e-commerce)
  • Category view abandonment (e-commerce)
  • Price discount (e-commerce)

In addition, many user-defined triggers are possible.

See the integration possibilities for email service providers (ESPs) below:

  • Salesforce Marketing Cloud (SFMC) triggered email integration
  • Responsys integration
  • ESP Integration for triggered emails
  • Emarsys integration
  • Sendgrid integration
  • Subscription templates integration
Push & Overlays
Schedule targeted reminders, content or product recommendations, tailored offers, etc. to encourage users to interact more with your offers.

Push & Overlays

Especially for time-limited offers or selected target groups

Schedule targeted reminders, content or product recommendations, tailored offers, etc. to encourage users to interact more with your offers.

You can trigger interactions based on a wide variety of customer events. You can make devices, customer characteristics and behaviour, business rules or third-party data like local weather reports important triggers.

Display product or content recommendations in overlays and push notifications. For example, remind users of abandoned purchase processes or reconnect returning users to the context.

Use overlays for individualised promotions, countdown timers, gamification pop-ups, location-based offers, customer surveys or attractive discounts.

Process at a glance: Triggering individualised events in real time

With each new data set, our machine learning models update on the fly to react in real time to changing user behaviour and trigger the next best action on the appropriate channel.

Process at a glance: Triggering individualised events in real time

With each new data set, our machine learning models update on the fly to react in real time to changing user behaviour and trigger the next best action on the appropriate channel.

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SMART INTEGRATION

Flexible, fast & easy integration into any infrastructure

  • We can easily integrate into your IT systems
  • Simply start Acceleraid has developed a simple and secure concept that allows you to get started quickly and generate your first revenues
  • Data import as well as export via API Integration via REST-API directly into your backend system as well as integration of output channels via standard interfaces
  • Hosting on premise Use Acceleraid as an intelligent data layer and host it in your data center, integrated into your processes.
  • Hosting in private cloud Use Acceleraid’s high-performance, high-security infrastructure and everything will be taken care of, from deployment to monitoring to security checks.
  • Individual integration solutions Do you have special requirements due to specific data protection regulations? Feel free to contact us!

CRM

CMS

E-Mail

Marketing Automation

Data

DHW

Examples of integrations in over 10 years of experience with the integration of the solution into various IT systems