Create individual user experiences

Automated personalisation uses artificial intelligence (AI) to transform the delivery of personalised content from a tedious ordeal to a powerful and lasting competitive advantage.

It automates campaigns based on multiple machine learning techniques to identify the most successful offer for each visitor.

Features of Acceleraid’s Automated Personalisation:

• Uses machine learning to identify and categorise groups of users
• Plays out the variants fully automatically
• Uses Bayesian Bandit configurable in 5 clicks (no-code AI)
• Is user-friendly with an intuitive user interface
• Empowers marketers to justify ongoing investments with quantitative data
• Enables optimisation even with little traffic

Similar to automated personalisation, automated targeting uses artificial intelligence (AI) to assign user experiences to the best segments.

However, it can also break down the experiences themselves into individual sections/offers and combine them.

The offer thus extends personalisation to the automatic composition of user experiences (e.g. websites, overlays, banners, etc.).

Targeting possibilities in detail:

• URL & device targeting
• OS targeting
• User type targeting
• Traffic source targeting
• Targeting according to UTM campaign parameters
• Time-of-day targeting
• Geo-location targeting
• Cookie targeting
• Query parameter targeting
• Browser & screen resolution targeting
• Behavioural targeting
• IP targeting

Next Best Action and Recommendations are techniques that use data-driven insights and analytics from marketing, sales, customer service and other departments to predict the next action brands should take with each customer.

By aggregating data from all interactions across all departments and analysing that data using machine learning and AI, a business can more accurately predict the content, message and/or offer that a customer wants or needs next.

NBAs and recommendations automatically show products or content that might be of interest to customers based on previous user activity or other algorithms.

Recommendations make customers aware of interesting offers that they might not have heard about otherwise.

For creating user experiences in tests and personalisation campaigns, our content management system offers you these features:

• Code editor:
  • Linking to self-hosted code
  • Import code directly into the system
  • Upload your own code snippets
• DIY editor
• Add/change elements
• Multi-page campaigns
• Variant preview (with explicit test links even during live tests)
• Easy creation of reusable page templates
• Simple placeholder setting (to quickly create new variations based on existing page templates without programming)

Display content that is precisely tailored to each user. Auto-personalisation lets you match user profiles to content types.

Benefit from our experience, our quality standards and our technologies. With our Professional Managed Services, we strengthen companies by providing experienced personnel who will build knowledge in your company piece by piece.

Trust in a team that not only advises your company but also lends a hand, helping you to focus on the issues that will take you forward in the long term. Benefit by letting us handle:

• Phone support
• Dedicated account management
• Introduction & training
• Custom training
• Email support