A! Blog

AI Insights: Explore the future of digital technology in our corporate blog. Immerse yourself in exciting articles on current trends, innovations and developments in the sphere of artificial intelligence.

Accessibility: Important regulatory changes and how companies can prepare
Accessibility has long been more than just a social responsibility – it is increasingly becoming a legal obligation. With the upcoming legal changes, companies are faced with the challenge of making their digital offerings barrier-free. What does this mean for you and how can you ensure your website or app meets the new requirements? Why ...
Activity index in customer lifecycle management
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each ...
Development of the co-branding credit card business in Germany
What are co-branded credit cards?! Co-branded credit cards are special credit cards issued by a bank in collaboration with a company, organization or brand. They bear both the bank's and the partner company's logo and offer cardholders exclusive benefits such as discounts, bonus points or special services. These cards are designed to promote customer loyalty ...
Conversiontreiber Pop-Up Banner – Exit Intent
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die ...
Email-Automation – The Mechanism – Die Basics
Welcome to the first installment of our email automation blog series! In this first post, we'll dive into the basics and take a look at the three control elements: trigger, story and branching. Triggers: The triggers for automated emails Triggers are the key component of every (email) automation. You define when an email is sent ...
The opportunities and challenges of AI assistants in customer service
In today's digital era, AI assistants are playing an increasingly larger role in customer service. These intelligent systems are used to ease the burden on service employees and help customers quickly find the information they need. But while AI assistants offer many benefits, they also come with some challenges that need to be overcome to ...
Accessibility in Banking: Opportunities and Obligations for Financial Institutions
From June 28, 2025, the Accessibility Strengthening Act (BFSG) will come into force, which implements the EU Directive 2019/882 on accessibility requirements for products and services. This change in the law particularly affects banks and online commerce, which are obliged to make their products and services barrier-free accessible. Legal situation / requirements  The accessibility laws ...
The RFM model for calculating customer value and segmentation
Introduction The RFM model is a proven tool in customer relationship management (CRM) that helps companies determine the value of their customers and divide them into different segments. It is based on three key metrics: Recency: When did the customer last shop? Frequency: How often does the customer shop in a certain period of time? ...
Core Media Personalization with Acceleraid – Integration options
What is personalization? Personalization in digital marketing refers to customizing content and user experiences based on users' individual preferences, behavior, and demographic information. By leveraging data and intelligent algorithms, companies can deliver personalized experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Core Media Integrating our ...
Salesforce Marketing Cloud Personalization with Acceleraid – Integration options
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion ...
Adobe Experience Manager (AEM) personalization with Acceleraid – integration options
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM) ...
Salesforce Marketing Cloud Personalization with Acceleraid – Integration options
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion ...
First Spirit personalization with Acceleraid – integration options
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into First Spirit CMS Integrating ...
Adobe Experience Manager (AEM) personalization with Acceleraid – integration options
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM) ...
The importance of data quality in customer lifecycle management in the banking sector: the basis for long-term success
In the digital age, data is at the heart of every successful Customer Lifecycle Management (CLM) strategy. Of course, if companies treat individual phases individually in a silo manner (such as existing customer management), this is also true, but especially when companies operate customer lifecycle management, the point becomes even more important! For credit card ...
Use of customer lifecycle management in the banking sector
In today's dynamic financial landscape, Customer Lifecycle Management (CLM) is essential for credit card providers and banks to remain competitive. By leveraging smart technologies such as artificial intelligence (AI) and data-driven strategies, banks can efficiently manage the entire customer lifecycle, from acquisition to activation to loyalty. The reality in companies In many companies, areas such ...
Holistic view of Customer Lifecycle Management (CLM)
In the modern business world, effective Customer Lifecycle Management (CLM) is crucial to not only attract customers, but also retain them long-term and maximize their value. A holistic view of CLM means optimally supporting the customer in every phase of their life cycle - from the first contact to long-term loyalty. The following diagram shows ...
EMOB – the crucial first 90 days in customer lifecycle management
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders ...
EMOB – the crucial first 90 days in customer lifecycle management
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders ...
Easy integration of our personalization engine into other systems
What is personalization? Personalization means tailoring content and experiences on a website to each user. This is done by analyzing user data such as behavior, interests and demographic information. The goal of personalization is to increase the relevance and attractiveness of content in order to strengthen user loyalty, increase conversion rates and ultimately maximize business ...
The magic of CX personalization with headless CMS systems
In a digital world where the customer is king, personalization is becoming the new goldmine. Companies improving their customer experience (CX) often face the challenge of how to present content effectively and individually. This is where two powerful tools come into play: CX personalization with AI optimization and headless content management systems (CMS). But what ...
The evolution of co-branded credit cards – process, origin, advantages, areas of application, outlook
In a world where partnerships are becoming increasingly important and consumer behavior is constantly changing, co-branded credit cards have experienced a remarkable rise. These innovative payment instruments combine the strengths of different industries, creating unique advantages for everyone involved. But what exactly is behind this concept and what effects does it have on those involved? ...
A/B testing vs. multivariate testing – automated optimization: The key to increasing efficiency
Effective application route optimization requires continuous monitoring and adjustment. This is where automated optimization solutions come into play. By using AI and machine learning, companies can continuously analyze and optimize the performance of their application processes without any manual effort. These automated systems can recognize patterns in user behavior and make immediate adjustments to maximize ...
Optimization of application routes: The value of optimization
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application ...
Optimization of application routes: The value of optimization
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application ...
Residual debt insurance: The evolution from one-off payments to standard contributions and the importance of the cooling off period
Residual debt insurance plays a crucial role for borrowers in protecting themselves against unforeseen events such as unemployment, illness or death. Many lenders used to offer this insurance as a one-off payment to cover the remaining debt in the event of the borrower's death or unemployment. However, this practice has now evolved and more and ...
Deep Dive: Data Management Platforms DMP vs Customer Data Platforms CDP
Data Management Platforms (DMPs): The Power of Data for Personalized Marketing A data management platform (DMP) is a crucial tool in the modern marketing arsenal as it allows companies to collect, organize and activate data from various sources. It creates detailed customer profiles that serve as the basis for targeted advertising and personalization initiatives. Here's ...
Kundenretention durch prädiktive Analytik: Wie eine CDP Unternehmen dabei hilft, Kundenabwanderung frühzeitig zu erkennen und zu verhindern
Kundenabwanderung, auch als Churn-Rate bekannt, ist ein bedeutender Faktor für jedes Unternehmen. Die Vermeidung von Kundenverlusten ist ebenso wichtig wie die Neukundengewinnung, wenn nicht sogar wichtiger. Kundenbindung ist daher von entscheidender Bedeutung für langfristigen Erfolg. Traditionell verlassen sich Unternehmen auf historische Daten und Erfahrungen, um potenzielle Abwanderungsmuster zu identifizieren. Allerdings sind diese Ansätze oft reaktiv ...
Importance of personalization in the financial sector – misunderstandings, challenges and opportunities
Over the last decade, the rapid growth of digital banks and improving offerings from fintech companies have led to consumers demanding more from their financial institution (FI): a tailored customer experience that meets their evolving needs and preferences - beyond the local branch, at both traditional and new touchpoints. Today, customer experience can either strengthen ...
The power of customer activation and customer reactivation: how financial institutions can benefit from automated systems
In today's fast-paced world, customer activation is crucial for financial institutions, for example with credit card products, to acquire customers and build long-term relationships. With the right strategy and the appropriate tools, companies can expand their customer base while simultaneously strengthening the loyalty of existing customers. In this article, we will delve into the opportunities ...
AI assistants vs. chatbots in the finance environment: A comprehensive comparison
In today's digital era, both AI assistants and chatbots have become indispensable tools in the financial sector. Both technologies offer significant advantages, but also specific challenges. In this article we examine the differences between AI assistants and chatbots, the underlying technologies, the advantages and disadvantages of both systems as well as the potential dangers and ...
AI Assistants: The Future of Personalization?!
In the ever-growing world of artificial intelligence (AI) and automation, AI assistants are playing an increasingly important role, especially when it comes to personalizing user experiences. But how much potential do AI assistants really have when it comes to the future of personalization? What opportunities and threats does this technology pose? And how useful is ...
20 Efficient Methods to Optimize Conversion Funnels
Optimizing a conversion funnel is crucial to converting more visitors into paying customers. Here are ten proven methods that are particularly effective for improving your funnel and increasing conversion rates. 1.A/B Testing Efficiency: High Description: Test different versions of your landing pages, call-to-actions (CTAs), and form fields to find out which variants deliver the best ...
Germany’s data economy: potential and challenges
Germany is sitting on a treasure trove of data, but hardly uses it. This is shown by a current survey by the digital association Bitkom, which examines the data economy in the country. Of the companies surveyed, only six percent stated that they were exploiting the full potential of their data. Over 42 percent of ...
Creation and implementation of an AI assistant – flow and processes
Introduction Our AI chatbot assistant uses advanced natural language processing (NLP) to deliver coherent and accurate answers. This guide describes the structured process from needs analysis to continuous optimization to ensure that the chatbot is tailored exactly to your needs. Step 1: Preparation and needs analysis 1.1 Customer advice Aim: Introduction to the possibilities and ...
Open banking data use to optimize risk scores in banking
What is Open Banking? Open banking refers to a financial system in which banks and other financial institutions securely share their customer data via standardized APIs (Application Programming Interfaces). This happens based on the customer's consent and enables third-party providers to access banking data and offer innovative financial services. This data may include transaction histories, ...
Retrieval-Augmented Generation bei Generativer AI
Generative künstliche Intelligenz (KI) hat zweifellos die Art und Weise revolutioniert, wie wir mit maschinengenerierten Texten interagieren. Diese Technologie, die auf großen Sprachmodellen (LLMs) basiert, ermöglicht es Computern, auf natürliche Weise auf Fragen zu antworten und detaillierte Informationen bereitzustellen. Doch trotz der Fortschritte gibt es auch Herausforderungen, wie das Vertrauen in die Genauigkeit der Antworten ...
Personalization Series #3: New Visitors vs. Returners
In the world of online marketing, personalization is one of the essential keys to success. We've already talked about geopersonalization and using URL parameters for personalization. This time we're taking a look at personalizing content based on visitor behavior, particularly new visitors versus returning visitors. Approaches and strategies New visitors to your website deserve a ...
Generative KI für den Kundenservice: Veränderung unserer Interaktionen
Mit dem Aufkommen generativer KI erlebt der Kundenservice eine massive Transformation. Unternehmen setzen generative KI-Lösungen ein, um die Kundenerfahrung zu verbessern, Betriebsabläufe zu optimieren und letztendlich ihren Gewinn zu steigern. In diesem Blogbeitrag werden wir die Vorteile generativer KI für den Kundenservice auf erster Support-Ebene untersuchen und ihre verschiedenen Anwendungsfälle hervorheben. Außerdem diskutieren wir, wie ...
AI-Halluzinationen im Finanz- und Bankwesen
AI-Halluzinationen: Worum geht es?! AI-Halluzinationen treten auf, wenn LLMs ungenaue Informationen generieren, was zu fehlerhaften oder erfundenen Antworten führen kann. Dieses weit verbreitete Problem betrifft selbst bekannte KI-Systeme wie ChatGPT, die Benutzer vor "ungenauen Informationen über Personen, Orte oder Fakten" warnen. Im Finanz- und Bankwesen können AI-Halluzinationen schwerwiegende Folgen haben, da sie das Vertrauen der ...
Personalization Series #2: URL Parameter Personalisierung
In unserer fortlaufenden Serie über Personalisierungstechniken zur Steigerung von Conversions betrachten wir heute die Möglichkeit, über URL Parameter Inhalte zu personalisieren. Diese Methode lässt sich besonders gut in Kombination mit Werbekanälen und Werbebotschaften kombinieren. Bei dieser Strategie nutzen wir unsere Personalization Engine, um die Website oder Landingpage eines Kunden so anzupassen, dass Nutzer abhängig vom ...
The revolution in generative video production
While video-generated personas with realistic facial expressions and AI-generated voice output such as Syntesia AI are already a remarkable one quality, generative video image creation directly from text is still in its early stages. Companies like Runway or Pika collect significant investments and continuously improve the quality of their systems to achieve increasingly convincing results. ...
Personalization Series #1: Geotargeting-Personalisierung
In unserer fortlaufenden Serie über Personalisierungstechniken zur Steigerung von Conversions, möchten wir heute eine leistungsstarke Methode vorstellen, die z.B. dann ideal Anwendung findet, wenn ein Service über verschiedene Standorte / Filialen angeboten wird: die Geopersonalisierung. Bei dieser Strategie nutzen wir unsere Personalization Engine, um die Website oder Landingpage eines Kunden so anzupassen, dass sie den ...
Datenqualität in Datenbanken: Schlüsselmerkmale im Fokus
Effizientes Datenmanagement erfordert die Berücksichtigung entscheidender Qualitätsmerkmale für eine saubere Datenqualität. Konsistenz, Genauigkeit, Vollständigkeit und mehr spielen hier eine Schlüsselrolle. Ein detaillierter Blick auf jedes dieser Merkmale ist essenziell. Konsistenz: In einer Unternehmensdatenbank ist Konsistenz von höchster Bedeutung. Einheitliche Informationen im gesamten System, beispielsweise bei Kundenadressen, minimieren mögliche Inkonsistenzen. Genauigkeit: Genauigkeit ist entscheidend, um Vertrauen ...
Die Erfolgsformel für Website-Conversion: Top 5 Punkte für die Conversion
Die Erreichung einer effektiven Conversion stellt eine Herausforderung dar, kann jedoch mit gezielten Maßnahmen erfolgreich gestaltet werden. Einige essenzielle Punkte sollten hierbei beachtet werden. Klare und fokussierte Botschaft:  An erster Stelle steht eine präzise und fokussierte Botschaft. Besucher sollten unmittelbar verstehen, wer Sie sind, welche Leistungen Sie anbieten und welchen Nutzen dies für sie birgt. ...
Residual debt insurance
What to do when the cooling-off phase for residual debt insurance comes? In a recent development, the Banking Industry Association (BFACH) has taken a stand against a planned legal innovation in the German banking sector. The Future Financing Act (ZuFinG) currently under discussion provides for a so-called cooling-off phase for residual debt insurance (RSV). This ...
Master Personalization: Avoid These 5 Mistakes!
In a world where customers are bombarded daily with a deluge of marketing messages, personalization has emerged as a key element for success in digital marketing. It's about creating individual customer experiences that not only capture attention but also drive action. Marketing personalization involves tailoring content, offers, and experiences to the specific needs and interests ...
DIE NOAH-KONFERENZ: DREH- UND ANGELPUNKT DER DIGITALEN INNOVATION
In der schnelllebigen Welt der digitalen Technologie ist die NOAH-Konferenz längst zu einem festen Termin im Kalender von Vordenkern, Investoren und Innovatoren geworden. Als eine der führenden Veranstaltungen im europäischen Raum bietet sie eine einzigartige Plattform, um die Zukunft der Technologie zu gestalten und die Weichen für die digitale Transformation zu stellen. DIE NOAH-KONFERENZ IN ...
AI-Based Customer Data Segmentation: An In-Depth Overview
In the dynamic realm of digital marketing and sales, understanding your customer base has never been more crucial. Traditional segmentation methods have paved the way for more advanced techniques, especially AI-based customer data segmentation. This method leverages artificial intelligence (AI) to divide customer data into meaningful, actionable segments. Let's dive into the world of AI-based ...
Predictive Marketing Analytics: The Key to Success in E-Commerce
In the dynamic realm of e-commerce, the integration of Artificial Intelligence (AI) is becoming increasingly indispensable. This method leverages historical data to forecast future trends, making it a crucial tool for success in online retail. What is Predictive Analytics? Predictive Analytics is one of four types of data analysis, distinct from descriptive (What happened?), diagnostic ...
7 tips for effective Email campaigns
Email inboxes are crowded and noisy. With an average of 100 to 120 emails per day, it's a challenge for organizations to stand out and secure that coveted click. Here are seven key strategies to do just that: Email List Hygiene: Email lists decay by about 22.5% annually due to job changes, name changes, or ...
Personalisierung in B2B und der Unterscheid zu B2C
Der B2B-E-Commerce hat den Durchbruch geschafft: Laut einer Studie von Adobe  erwarten 74% der B2B-Unternehmen, dass ihre Webseiten im Jahr 2023 mehr als die Hälfte ihrer Verkäufe generieren werden. Mit dem fortschreitenden Anstieg der E-Commerce-Adoption reicht es für B2B-Händler nicht mehr aus, nur neue Verkaufswege zu eröffnen – sie müssen nun auch den Kundenerwartungen an ...
AI and Privacy? Absolutely Possible!
During the nascent era of e-commerce, consumers faced great uncertainty, particularly regarding the protection of their personal and financial data. A similar hesitation now looms around the field of artificial intelligence (AI). Companies introducing AI applications to the market are confronted with the challenge of building trust, where data protection and the prevention of biases ...
Customer Data Platform (CDP) Explained – The Brief Guide
Customer Data Platform (CDP) Explained – The Brief Guide In the digital era, data is the new gold. And like gold, it's not just about having it but also about using it right. This is where the Customer Data Platform comes into play. It transforms the way companies handle their customer data and paves the ...
Data-Driven Marketing for SMEs: The Perfect Start
Data-Driven Marketing for SMEs: The Perfect Start The digital revolution offers small and medium-sized enterprises (SMEs) a chance to optimize their marketing strategies using data. But how to kick-start this journey? We delve into the best tools and strategies for data-driven marketing, inspired by insights from the New York Times and Forbes. Why Data-Driven Marketing? ...
Exclusive Networking Events in Berlin and Zurich 2023
Exclusive Networking Events in Berlin and Zurich 2023 As the year draws to a close, under our new brand name, ACCELERAID, we are thrilled to host exclusive networking events in Berlin and Zurich. Our events are themed: The Future of Digital Sales, AI & Technology. Seize this unique opportunity to engage and exchange ideas with ...
Use of AI in E-Commerce
Use of AI in E-Commerce Over the past four years, the number of companies adopting artificial intelligence (AI) has surged by an impressive 270%. This underscores the rapid integration of technology into the business sphere. E-commerce, in particular, is betting big on AI: As of 2022, e-commerce ranks among the top adopters of AI, followed ...
How to Successfully Navigate the Year-End Business with AI
The holiday season is approaching, and businesses are gearing up for one of the most significant events of the year: the Christmas shopping season. This season offers marketers the perfect opportunity to fine-tune their campaigns and reach new target audiences. However, without a clear strategy, it can be challenging to make the most of the ...
Algorithmic vs. Rule-Based Recommendations: What Banks and Credit Card Issuers Need to Know
The digital transformation has revolutionized the financial industry, especially in the realm of personalized customer interactions. Banks and credit card issuers are faced with the challenge of presenting relevant offers and services to their clients at just the right moment. This is where algorithmic and rule-based recommendation systems come into play. But which approach is ...
Why Acceleraid is the future for A/B testing and personalization – and how you can benefit!
A/B testing and personalization tools have become essential for businesses seeking to optimize their websites and improve conversion rates. With so many similar options available, it can be difficult to choose the right one for your needs. In this article, we'll compare Acceleraid to conventional tools for A/B testing and personalization to help you make ...
Data-based customer interaction via real-time triggers
The demand for a unique customer experience and the need for a personalized customer approach are constantly increasing. This is applicable in all industries: Customers expect to be addressed at the right moment via the right channel with the appropriate message.  In order for such an individual interaction to succeed, it is necessary to precisely ...
Mit AI die letzten 5% Conversion Rate rauskitzeln

Bei Online-Vertrieb und Marketing werden enorme Mengen an Daten gesammelt, die viel über Nutzerverhalten und Nutzerpräferenzen verraten. Diese Daten nutzbar zu machen, ist das wesentliche Ziel von Acceleraid. Hierfür verwenden wir diverse Machine Learning Algorithmen von Markov Models bis zu Neuronalen Netzen.
Understanding customers better without third-party cookies

The online marketing industry is currently discussing Google’s decision to no longer allow third-party cookies in the Chrome browser from 2023. With this, Google will change tracking – and the way companies advertise online and distribute personalized content.
Customer activation with welcome emails

The customer relationship usually begins with a registration. Be it for an online store, a newsletter or for the trial version of a product. Companies often respond with a standardized welcome e-mail. But registration is already a success!
Win leads as customers with email retargeting

The customer journey is a journey that often does not go as planned by the tour guide: When shopping online, a full three out of four customers bail out before completing the purchase, leaving behind a half filled shopping cart, according to a study by the Baymard Institute.
Hello again: Promoting customer loyalty with transactional emails

The purchase button is clicked, the order completed – for most retailers, the best possible end to the customer journey. But anyone who sits back in satisfaction at this point will miss half of the story.
Acceleraid ermöglicht “Non-Techies” jetzt den Einsatz von Künstlicher Intelligenz

Mit neuem Machine Learning Center von Acceleraid sind neuronale Netze erstmals in sieben Klicks konfigurierbar. Nutzer*innen ohne technische Kenntnisse können nun neuronale Netze und Machine Learning Algorithmen eigenständig im Marketing und Vertrieb anwenden.
Grundprinzipien der Personalisierung

Der Einheitsbrei schmeckt keinem mehr. Kunden erwarten personalisierte Erlebnisse und Unternehmen versuchen genau diese zu kreieren, online wie offline. Dank dem Einsatz Künstlicher Intelligenz sind die Möglichkeiten dafür schier unbegrenzt. Die Kunst ist, diese Möglichkeiten auch intelligent zu nutzen, um eine gewünschte Wirkung zu erzielen.
Datenschätze heben mit Zahlungsstromanalysen

Alles fließt, besonders im digitalen Geschäft. Der nächste Lieferant, der nächste Kontakt ist nur einen Fingertipp entfernt. Vertrauen ist ein kostbares aber auch volatiles Gut. Die Kunden zu gewinnen und eine nachhaltige Beziehungen zu ihnen aufzubauen, ist gerade in digitalen Zeiten für viele Unternehmen eine echte Herausforderung.
Wie Künstliche Intelligenz Banken hilft, ihre Kunden besser zu verstehen – und zu halten

Wer eine feste Kundenbasis hat, befindet sich erst einmal in einer guten Position. Denn als Faustregel gilt: Neukunden zu akquirieren ist fünfmal so teuer, wie Bestandskunden zu halten. Um aus bestehenden Kunden aber auch Erträge zu generieren, stehen Banken vor der Aufgabe, ihre Kunden wertschöpfend zu aktivieren und nachhaltig zu binden.
Alles bleibt anders

Jeder Jeck ist anders und jeder hat unterschiedliche Bedürfnisse… so weit ist das nichts Neues. Personalisierung ermöglicht es Unternehmen, ihre Kunden individuell entsprechend deren Bedürfnisse anzusprechen.
Data-driven personalization with artificial intelligence

Imagine going into a store and finding the exact products you are visiting the store for right on the first shelf. And not just once, but with every subsequent purchase – even if you go to the store with completely new needs, wishes and requirements. You will find what you are looking for at that moment.
“The Future of…” Digital Sales und Financial Services

Eine kleine erlesene Runde war es vor fünf Jahren, als „The Future of …“ zum ersten Mal veranstaltet wurde. Schon damals befassten sich hochkarätige Speaker mit der Zukunft des E-Commerce und den Entwicklungen der Digitalisierung.