Salesforce applications offer the possibility of using various self-generated data (CRM, campaign data, etc.) and incorporate limited external data. However, this does not apply to transaction data from current accounts, credit cards or loyalty programmes. Acceleraid software bridges the gap between different data sources, enabling complex analyses, reports, models, and campaigns on a fully comprehensive data structure.

The Salesforce Marketing Cloud offers the possibility of building a customer journey to automate campaigns in the first step. The Acceleraid platform takes the next step here and offers tools to create and play on the journey in an even more targeted way and utilising all data sources. In addition, the platform acts as an accelerator, which immediately processes the feedback of the customer interaction with the campaign and, if necessary, derives the “next best action” from it.

The Acceleraid platform acts as an optimisation to your already used Salesforce system. For both the Sales and Service Cloud and the Marketing Cloud, the Acceleraid solution lets you easily design complex machine learning models or use existing models to extend them with newly accessible transaction data. Through a secure and GDPR-compliant process, we enable data upload and download in the shortest possible time, so it can be implemented immediately.

Many companies have their own scores and models for their customers for more accurate segmentation and targeting. The creation of these models and scores often ties up a lot of resources, making every new model costly and time-consuming. The Acceleraid platform enables real-time segmentation, freeing up resources and speeding up processes, allowing for more automated campaigns, being run simultaneously.

Using Salesforce, you can evaluate and optimise campaigns in many ways. Acceleraid takes the next step and allows for master data to be enriched, whether by connecting an analytics system for website data, industry metrics or user behaviour.

With the extension via the Acceleraid personalisation module, personalised variants of your website can be created easily and quickly and be optimally played out to the right user at the right time through machine learning algorithms.

Instead of rule-based campaign playout, you can automate entire processes in the Acceleraid platform and campaigns are automatically triggered when certain threshold values are reached. For instance, calculate the affinity of each customer to a product, then, as soon as the purchase probability rises above a threshold value, automatically send the customer an offer.

Campaigns from the Marketing Cloud can only be triggered based on existing data from the Salesforce environment; any data quality checks must be performed manually.

Salesforce offers the possibility to evaluate and optimize campaigns in a variety of ways. Acceleraid even goes one step further and allows the master data to be enriched in any way. This could be by connecting an analytics system of website data, as well as industry metrics or user behavior.

In the Salesforce Marketing Cloud, you can put out classic A/B testing. With the Acceleraid platform, you can add AI-supported output with hundreds of variants, significantly increasing your conversion rate. In addition, Acceleraid optimises the best time and the most successful contact path entirely automatically.

In addition to Tableau, where you can compile all your own reports and graphs based on the resulting data, Acceleraid generates very specific new data from the existing data and displays it in pre-built reports tailored to your industry.

Unlike Tableau, which simply uses the data you have built into the system, the Acceleraid platform uses only cleansed data.

When you use analytics alone, you only generate insights. In the Acceleraid Platform, suitable communication measures are always automatically triggered in addition to the insights.

The Acceleraid platform makes it possible to segment, analyse and create reports without expensive extra modules and resources. The application is easy for everyone to understand and requires no additional implementation effort.