Customer Data Platform

Professional

2Included Data Sources

WeeklyData Import

  • Transform disconnected customer data silos into actionable customer profiles
  • CSV Import of any kind of data is possible at all time
  • CSV Export of any kind of data is possible at all time
  • Easily collect Web and mobile data into the cloud and merge it with existing profiles.
  • Overview of optin ratios per channel
  • Possibility to manually segment all your data in the system
  • Filter by Consent to only get customers with existing optin
  • Flexible configuration of campaign goal (on the basis of all data delivered and generated)
  • Detailed report about the performance of each individual campaign. See conversionrate over time, CR by gender, CR by Age etc

Recommendation

Business

3Included Data Sources

DailyData Import

All Professional functions plus

  • Connect your DWH or other Cloud systems like Azure Cloud via API
  • Data import from CRM Systems like Salesforce, Pipedrive, Hubspot or others
  • Supports structured, semi-structured and unstructured data
  • Credit Card transaction data or other transactional data like shop baskets can be integrated in raw format
  • Customer Profile to get a holistic view
  • Cap campaign sendings by a certain number per day
  • Simulate how many people would be in one campaign or how many triggers would be generated at that moment
  • Use ML Algorithmes to optimize on the best variation for each campaign

Enterprise

UnlimitedIncluded Data Sources

Up to real timeData Import

All Business functions plus

  • Connect any of your Data sources via API
  • Export data to Marketing Automation tools like Salesforce Marketing, Adobe Marketing, Emarsys, Hubspot etc.
  • Bring back enriched data to your own DWH or other data storage solutions
  • Export trigger to Marketing Automation tools like Salesforce Marketing, Adobe Marketing, Emarsys, Hubspot etc.
  • Custom data parameters can be build
  • Deterministic Identity Resolution is done by matching a persistent user ID in all data sources, probabilistic Identity Resolution matches customers from different data sources without having a persistent ID
  • Use ML Algorithmes to optimize on the best variation for each campaign while considering the context of the customer
  • Data and reports can be shown in divers types of visualizations and dashboards can be fully customized
  • Get a dedicated Account Manager who supports you whenever you need assistance or consultancy
Professional Business Enterprise
Hosting
Private Cloud

The Acceleraid Platform is hosted in the Acceleraid Private Cloud

On-Premise

Host the Acceleraid Platform in your own data center

Optional
Uptime SLA

Garanteed Uptime of 99.5% (standard) up to 99.9% (additional costs)

Integration - Data Import
CSV

CSV Import of any kind of data is possible at all time

Data Import from DWH

Connect your DWH or other Cloud systems like Azure Cloud via API

Data Import from any data source via API

Connect any of your Data sources via API

Data Import CRM and other sources via API

Data import from CRM Systems like Salesforce, Pipedrive, Hubspot or others

Integration - Data Export
CSV

CSV Export of any kind of data is possible at all time

Data Export to Marketing Automation via API

Export data to Marketing Automation tools like Salesforce Marketing, Adobe Marketing, Emarsys, Hubspot etc.

Data Export to DWH

Bring back enriched data to your own DWH or other data storage solutions

Integration - Trigger Export
Trigger Export to Marketing Automation via API

Export trigger to Marketing Automation tools like Salesforce Marketing, Adobe Marketing, Emarsys, Hubspot etc.

Data Ingestion
All data types are supported

Supports structured, semi-structured and unstructured data

Support offline and online data
Access to raw data through GUI, API or SQL
Web & mobile function to collect event data, support identity and cookie-based tracking

Easily collect Web and mobile data into the cloud and merge it with existing profiles.

Cloud apps

Connect platforms like Salesforce, Pipedrive, Azure Cloud etc.

Transaction Data

Credit Card transaction data or other transactional data like shop baskets can be integrated in raw format

Query response time

Time from filtering to finished segment

average below 10 sec <2 sec <2 sec
Data sources

Count of data sources importable

1 3 Unlimited
Data Ingestion Frequency

Frequency of data import

1 per day 2 per day custom / realtime
Data Storage & Governance
Data retention model

It clarifies what data should be stored or archived, where that should happen and for how long

Data governance Policy

Data Policies which clarify how data is gathered, stored, processed and disposed of and it governs who can access what kind of data and what kind of data and what kind of data is under governance.

Data security- encryption standard, security certifications
Privacy compliance (GDPR, DSGVO)
Data Quality
GDPR/DSGVO Score

Score how good the optin situation is compared to an industry average

Consent Overview

Overview of optin ratios per channel

Data Sufficiency Score

Overview of how many columns are sufficiently usable

Data Quality Warnings

Warnings if data columns might not be sufficiently filled

Data Quality Filter

Filter for all different data sources to view overall statistics or per data source

Historgram

View of distribution for every single data column

Common Values

Most common values for all data columns

Minimum & Maximum Values

Minimum and maximum values for all data columns

Data types

Shows the data type for every single parameter

Data Diversity

Display about the number of different values per data point

Data Uniqueness

Shows how many unique values a paramter has

Display of missing values per data point

Display about how many values per date are not filled in (absolute and %)

Mean value

Shows the mean value for all data parameters

Filter by data source

Filter the Data Quality view by data source, or display the overview of all data sources.

Data Validation & Enrichment
Manual vs. AI/ML-based validation

Manual validation vs- AI based recommendations

Manual Manual AI-based
Frequency of validation (one time vs. fluid)

Frequency of data quality scan and validation

One-time One-time Configurable
Creation of new data fields

Benutzerdefinierte Datenparameter können erstellt werden

Data normalization
Data Unification
Persistent ID

UserID remains unchanged regardless of changes in other identifiers

Identitätsauflösung - Probabilistik und deterministischer Abgleich

Deterministische Identitätsauflösung wird durchgeführt durch Abgleich einer persistenten Benutzer-ID in allen Datenquellen, probabilistische Identitäts Auflösung gleicht Kunden aus verschiedenen Datenquellen, ohne dass eine persistente ID

Deterministic Deterministic Probabilistic
Cross device ID matching

Recognize all data points of one customer cross device

Profile visualization- view complete profile

Customer Profile to get a holistic view

Audience Segmentation
Manual Segment

Possibility to manually segment all your data in the system

Consent Filtering

Filter by Consent to only get customers with existing optin

Execution / Marketing Automation
Frequency Capping

Cap campaign sendings by a certain number per day

Simulation

Simulate how many people would be in one campaign or how many triggers would be generated at that moment

Flexible configuration of campaign goal

Flexible configuration of campaign goal (on the basis of all data delivered and generated)

Blocking Criteria

Define which users should be excluded from a campaign or shouldnt get a trigger

Select Output Channels

Configure the appropriate output channel for each campaign

Execution Channels

Count of Execution Channels

1 Unlimited  Unlimited
AI based Optimization
Optimization on the best content variation

Use ML Algorithmes to optimize on the best variation for each campaign

Optimization on the best content variation with context

Use ML Algorithmes to optimize on the best variation for each campaign while considering the context of the customer

Autopilot for Algorithm Configuration

Let the system automatically configure the algorithms and optimize on the best configuration

Consent & Preference Management
Compliance capture (per GDPR & CCPA)
Consent Data Details

Consent data attached / viewable in profiles in real time

Consent based triggering

Ability to segment and activate using consent as an attribute

Analytics & Reporting
Attribution functionality

Define how certain conversions or events should be attributed

Pre-built reporting libraries
Data visualization- customizable templates and dashboards

Data and reports can be shown in divers types of visualizations and dashboards can be fully customized

Campaign Details Report

Detailed report about the performance of each individual campaign. See conversionrate over time, CR by gender, CR by Age etc

Revenue Report

Directly see the revenue impact of the Acceleraid platform in one view

Campaign Overview Report
Campaign Performance Overview

Overview of all live campaigns and there performance with filter and sorting functionalities

Cluster Details View

Show detailed information and insights about the clusters after the Acceleraid system run its automted clustering

Data Visualization
Custom dashboards

Completely customized dashboards for your company and industry

Customer Data Overview

See all the data delivered by you and generated by Acceleraid in one view to analyze your data or quickly build segments by using filters on all data points

Support
E-Mail Support

Get E-Mail support by one of our Customer Success Managers whenever you need assistance

Phone Support

Get Phone support by one of our Customer Success Managers whenever you need assistance

Dedicated Account Manager

Get a dedicated Account Manager who supports you whenever you need assistance or consultancy

Onboarding and Training

Standard Onboarding process with Acceleraid and multiple training sessions to quickly get a hand on the system

Custom Training

Credit Card Transaction Data Extension Package

Dataintegration
Use transaction data for segmentation Use your CRM data of your customers in conjunction with the corresponding transaction data as well as history to address your customers in a personalized way.
Data Validation & Enrichment
Categorization of credit card data Typically, credit card transactions are categorized into over 1000 categories by Merchant Category Codes (MCC), and we categorize them into 50 understandable and usable categories for marketing and sales; for example, categories like children, so if someone does a transaction in that category, it's likely they have children.
Merchant name cleanup Merchant names usually come in many different spellings from the credit card processor in the transaction data and cannot be analyzed in aggregate. Acceleraid cleans these up and aggregates merchant names such as Amazon etc.
Analysis & Reporting
Persona Dashboard Have your data automatically categorized into predefined personas and groups and see how different groups/personas behave to better understand your customers
Correlation analysis Shows the correlation between all categories, e.g. store categories, credit card merchant categories, etc., e.g. according to the principle "people who bought this also bought this".
Customer behavior report Analyze how active your customers have been in the last 14, 30, up to 365 days and compare different spend categories based on revenue or transaction count
Report on the performance of merchants Shows you the TOP/FLOP merchants and all kinds of statistics to better understand how your customers interact with these merchants
Comparison of different transaction categories (revenue) Compare any categories with each other in a timeline and see what share of total revenue a category had over the last 30 days.
Comparison of different transaction categories (number of transactions) Compare any categories with each other in a timeline and see what share a category had in the total number of transactions over the last 30 days.
Segmentation
Next Best Category Automatic calculation of category correlations to determine "next-best-category" campaigns

Bank Account Extension Package

Dataintegration
Integration of current account data into data model Harnessing current account transactions for automated segmentation
Data cleansing
Cleansing of the purpose of use Adjustment of the intended use
Cleansing the transaction data Clean-up of all current account transactions, in detail, this involves, for example, the clean-up of various currency issues.
Data enrichment
IBAN Mapping Mapping of the recipient IBAN to be able to perform trader/recipient analysis.
Categorisation of current account data Enrichment of current account transactions to be used for marketing purposes. Enrichment by type of transaction and purpose.

Prediction Engine

Professional

3included scores & filters

100,000of customer data set

WeeklyAuto Updating Scores

  • Automate your audience selection process
  • Super fast data sync with marketing channels (csv integration)
  • Advanced consent mgmt across all channels

Recommendation

Business

10included scores & filters

500,000of customer data set

DailyAuto Updating Scores

All Professional functions plus

  • No code UI - select audiences without programming
  • Integrated ML models and scores
  • Auto updating scores and audiences
  • Integrate and upload own scores from data science teams
  • Customer lifecycle specific presets
  • Industry specific customer segments
  • Select from 50+ audience/campaign templates

Enterprise

20included scores & filters

Customof customer data set

Up to real timeAuto Updating Scores

All Business functions plus

  • Advanced segmentation
  • Integrate any existing ML-Models
  • Industry Specific UI
Professional Business Enterprise
Hosting
Privat Cloud

Hosting in Acceleraid's private cloud, purely on German servers in ISO27001 certified data centers.

On-Premise

Host the Acceleraid Platform in your own data center

Optional
Integration - Data Import
CSV

CSV Import of any kind of data is possible at all time

Data Import from DWH

Connect your DWH or other Cloud systems like Azure Cloud via API

Data Import from any data source via API

Connect any of your Data sources via API

Data Import CRM and other sources via API

Data import from CRM Systems like Salesforce, Pipedrive, Hubspot or others

Integration - Data Export
CSV

CSV Export of any kind of data is possible at all time

Data Export to Marketing Automation via API

Export data to Marketing Automation tools like Salesforce Marketing, Adobe Marketing, Emarsys, Hubspot etc.

Data Export to DWH

Bring back enriched data to your own DWH or other data storage solutions

Integration - Trigger Export
Trigger Export to Marketing Automation via API

Export trigger to Marketing Automation tools like Salesforce Marketing, Adobe Marketing, Emarsys, Hubspot etc.

Customer Data Management
CRM - 100 fields
Custom Data Field included

Count of custom fields you can provide to Acceleraid to integrate into the system

10 25 Unlimited
Consent Mgmt
E-Mail Opt-in/Email exisiting

Filter any segment by E-Mail Opt-in and if an E-Mail is existing

Push

Filter any segment by Push Opt-in and if a Push Approval is existing

SMS

Filter any segment by SMS Opt-in and if a mobile number is existing

Phone

Filter any segment by Phone Opt-in and if a Phone-Number is existing

Scoring
Activity Score

Calculated score which shows how active a customer is within your ecosystem

Highest Baskets/€ Volume last month
Risk Score

Score which evaluates the risk for every customer individually

RFM Model
Champions

Automated Segment which segments you best customers

Loyal Customers
Can't loose them
Hibernating
Lost
Need Attention
About to Sleep
Potential Loyalist
Recent Users
Promising
Price Sensitive
Karteileichen (no activity >360 Tage)
Engagement
Birthday
No App
App Activation
NPS Survey to happy customers
Customer Lifecycle Mgmt - Onboarding
Welcome Email
APP Mail
Benefits Mail
Customer Lifecycle Mgmt - Activation
Zerospenders / Completely Inactives
Former Active but now inactive for the last 2 month at least
Customer Lifecycle Mgmt - CrossSell
Whom to call next
Next Best Product (Affinity Scores for all your Products and segment with 1 click )
Next Best Action
Customer Lifecycle Mgmt - Upsell
Automated Segment with upsell affinity (e.g. all free credid card holders who behave like premium card customers)
Customer Lifecycle Mgmt - Retention
All churned customers last 7 days
Customer Lifecycle Mgmt - Anti Churn
Churn Prediction
Sliders (Customers who become inactive slowly)
Customer Lifecycle Mgmt - Services
Custom automated segments for service cases
Integrate own scores
Integrate your own scores to access them with one click
Examples for custom scores credit card
Revolving Credit Affinity
Examples for custom scores general
Product Affinity
Additional value - total rev per CLV
Variety Score - how broad a customers uses your product (e.g. credit card)
Revenue Prediction
Activity Change
Sleeper Score
Slider Score
Purchase Likelihood
Online vs Offline Ratio
Recommendation likelihood
CLV Prediction
Next Best Category for purchase/usage
Examples for custom scores Retail bank + credit card
International Purchase in/from foreign country
No Income Segment
Customers with depot but without trades
Automated segment for customers who use the credit card not broad enough

Trigger Engine

Professional

3included scores & filters

100,000of customer data set

WeeklyAuto Updating Scores

  • Trigger Engine
  • Flexible configuration of campaign goal
  • Blocking Criteria
  • Select Output Channels
  • Consent based triggering
  • Campaign Details Report
  • Revenue Report
  • Campaign Overview Report
  • Campaign Performance Overview

Recommendation

Business

10included scores & filters

500,000of customer data set

DailyAuto Updating Scores

All Professional functions plus

  • Frequency Capping
  • Simulation
  • Optimization on the best content variation
  • Autopilot for Algorithm Configuration
  • Pre-built reporting libraries
  • Correlation Analysis
  • Customer Behaviour Report
  • Merchant Performance Report

Enterprise

20included scores & filters

Customof customer data set

ImmediatelyAuto Updating Scores

All Business functions plus

  • Optimization on the best content variation with context
  • Compliance capture (per GDPR & CCPA)
  • Consent Data Details
  • Attribution functionality
  • Data visualization- customizable templates and dashboards
  • Persona Dashboard
  • Cluster Details View
Professional Business Enterprise
Execution / Marketing Automation
Frequency Capping 

Cap campaign sendings by a certain number per day

Trigger Engine

Automated Triggering - Automatically send campaigns/triggers to your marketing automation or directly to your e.g. E-Mail Provider

Simulation

Simulate how many people would be in one campaign or how many triggers would be generated at that moment

Flexible configuration of campaign goal

Flexible configuration of campaign goal (on the basis of all data delivered and generated)

Blocking Criteria

Define which users should be excluded from a campaign or shouldnt get a trigger

Select Output Channels

Configure the appropriate output channel for each campaign

Execution Channels

Count of Execution Channels

1 Unlimied Unlimied
AI based Optimization
Optimization on the best content variation

Use ML Algorithmes to optimize on the best variation for each campaign

Optimization on the best content variation with context

Use ML Algorithmes to optimize on the best variation for each campaign while considering the context of the customer

Autopilot for Algorithm Configuration

Let the system automatically configure the algorithms and optimize on the best configuration

Consent & Preference Management
Compliance capture (per GDPR & CCPA)
Consent Data Details

Consent data attached / viewable in profiles in real time

Consent based triggering

Ability to segment and activate using consent as an attribute

Analytics & Reporting
Attribution functionality

Define how certain conversions or events should be attributed

Pre-built reporting libraries
Data visualization- customizable templates and dashboards

Data and reports can be shown in divers types of visualizations and dashboards can be fully customized

Campaign Details Report

Detailed report about the performance of each individual campaign. See conversionrate over time, CR by gender, CR by Age etc

Revenue Report

Directly see the revenue impact of the Acceleraid platform in one view

Campaign Overview Report
Campaign Performance Overview

Overview of all live campaigns and there performance with filter and sorting functionalities

Persona Dashboard

Categorize your data in pre-defined personas and categories and see how different categories/personas behave to better understand your customers

Correlation Analysis

Shows the correlation between all categories e.g. shop categories, credit card merchant categories etc. similar to "People who bought this also bought this"

Customer Behaviour Report

Analysis about how active your customers were over the past 14, 30, up to 365 days and compare different spent categories based on revenue or transaction count

Merchant Performance Report

Shows you the TOP/FLOP merchants and all kinds of statistics to better understand how your customers interact with those merchants

Cluster Details View

Show detailed information and insights about the clusters after the Acceleraid system run its automted clustering

Personalisation Engine

Professional

500,000Included retrievals

  • A/B/n, MVT or Split URL - Always in combination with AI based personalization.
  • Fully automatic AI optimized playout - Bayesisan Bandit configurable with 5 clicks (no code AI)
  • Self-learning algorithm always finds best possible user segment variants combination.
  • German data center with ISO-27001 certification for maximum data security and DSGVO compliance.
  • Developed according to German data protection requirements.
  • Dynamic opimization based on integrated scoring system.
  • Optimization already possible with little traffic

Recommendation

Business

1,000,000Included retrievals

All Professional functions plus

  • Impact of AI visible in AI Performance Report.
  • Optimization with neural network selectable
  • Segment variants Combination optimization works even with little traffic
  • Configuration option how fast/slow the algorithm should learn
  • Self-learning algorithm that consistently finds the best possible segment-variant combination
  • Monitoring of all pages with email alert in case of faulty playout or change of control variant
  • Unrivaled fast caching of all content with CDN(Content Delivery Network Server)
  • Definition of traffic events (e.g. higher/lower) triggers automatic flagging with comment on all reporting graphs for better analysis
  • REST API for connecting advertising, tracking, CRM and 3rd party systems
  • Easier team collaboration through sharable reporting links for individually configured reports

Enterprise

CustomIncluded retrievals

All functions Custom

  • Integration of web analytics (feed back of all data to tools like GA 4 or AT Internet)
  • Versioning - tracking if changes are made to pages
Professional Business Enterprise
Editing
Number of simultaneous campaigns

Total number of tests you can run on your account at the same time.

Up to 3 Unlimited Unlimited
Number of variations

Total number of variations you can create for a test.

Up to 10 Unlimited Unlimited
Visual DIY Editor

Use the powerful point-and-click WYSIWYG visual editor to easily create and edit variations without depending on IT.

Independent and flexible code injection on global, test and variant level

Independent and flexible code injection on global, test and variant level

Code editor (linking to self-hosted code possible)

Make advanced changes to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Code editor (import code directly into the system)

Make advanced changes to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Code editor (upload of own code snippets possible)

Make advanced changes to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Add/change elements

Add new elements or edit UI elements on your website.

Multi-page campaigns

Transfer the same experience to multiple pages with a single click, eliminating the need to make manual changes on multiple pages.

Selective Page Campaigns

Apply changes only to the edited page, even if the campaign includes multiple pages.

Multi-device campaigns

Tailor changes to specific devices or apply them evenly across all devices.

Elements Library

Library to reuse code snippets in multiple places

Content Mgmt Library

Library to reuse content in multiple places

Page templates

Easy creation of reusable page templates

Placeholder

Easy setting of placeholders (to quickly create new variants based on existing page templates without programming)

Easy creation of new website variants without programming with a visual editor and use of existing templates.

Use templates to easily create new website variants without programming.

CMS functionality
Image and Text Elements Library

Library of customizable predefined UI elements such as list items, content blocks, buttons, etc.

Save changes in the library

Save changes you've made to web elements and use them on similar elements without having to recreate them.

Save elements in the library

Use the click-and-save feature to save UI elements, such as text blocks, buttons, banners, and pop-ups, to the library for later reuse.

Widgets library

Create customizable banners, pop-ups and other web page elements with images and forms directly without programming.

Widget Trigger

Determine when a widget appears, how often it appears or does not appear when it is closed.

Experimentation & Testing
AB Testing

Create and compare variations of your website to analytically determine the better performing version.

Split-URL Testing

Compare different versions of your website hosted on multiple URLs by distributing website traffic among them to find the best performing variant.

Multivariates Testing (MVT)

Change multiple variables simultaneously to test a hypothesis and find the most powerful combination of variants.

Goals/ Metrics

Flexible configuration of all targets (click targets, revenue targets, custom targets on buttons or on page load, etc.)

Preview links

Easy preview of the test variants with preview links

Divisible preview links

Easily share test links to all variants before and while they are live

Mutual exclusive tests

Mutually exclusive tests (mutually exclusive tests)

Multi-Browser QA

Review your tests in the browser preview and validate them before you start the test.

Cross Domain Tests

Run tests on multiple domains within the user journey, where user tracking and targets can be on one or multiple domains.

Campaign Activation Trigger

Control the activation of campaigns with manual triggers using conditions in your website code.

Mutually exclusive groups

Ensure that a user does not participate in two or more running tests to avoid result noise, bias, and test interaction.

URL-Targeting

Targeting users based on the URLs they come from/land on.

Basic Device Targeting

Targeting of users based on their device. Standard options like mobile, desktop, tablet are available.

Traffic Source Targeting

Targeting users based on the traffic source (e.g., direct, unpaid, email) that directed them to the test page.

User Typ Targeting

Targeting of returning users who access your website with the same browser and new users who come to your website for the first time.

Basic Operating System Targeting

Targeting users based on their desktop operating system. Standard options such as macOS, Windows and Linux are available.

Erweitertes Device Targeting

Targeting users based on their device. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. are available.

Browser Targeting

Targeting users based on their browser.

Screen resolution targeting

Targeting users based on their screen resolution.

User Agent Values Targeting

Targeting of users based on user agent values.

Geo-Targeting

Targeting of users from specific areas or personalization of website content for users from specific regions.

Cookie-basiertes Targeting

Targeting of users based on cookie values. It can be customized according to business requirements.

Javascript Variables Targeting

Targeting groups of users based on events that occur on your website using Javascript variables.

User Intent Targeting

Targeting users based on their intent to visit your website using referral URLs.

Query Parameter Targeting

Targeting users based on their query parameters.

UTM parameter targeting

Targeting of users based on UTM parameters such as UTM source, medium, campaign, etc.

Time-based targeting

Targeting users on your site based on their arrival time and day of the week.

Saved user segments

Use already created user segments for reuse in tests without having to create them again.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions with AND and OR.

Advanced targeting logic

Use parentheses to create targeting logic with multiple conditions. For example - [User in USA OR User in India] AND [New User OR iOS Device].

Behavioral Targeting

Targeting based on the user's behavior and actions. For example - user clicks on a button, time spent on the page, scrolls the page etc.

IP-based targeting

Targeting of users based on IP address.

Custom Event Targeting

Targeting of user groups based on user-defined events that occur on the website.

Attribute List Targeting

Precise targeting by matching a list of values with cookies, JavaScript variables, or any other identifiers.

Traffic assignment

Determine the traffic you want to run the campaign with and distribute the assigned traffic among the different variants.

Multi Goal Optimizaton

Multi-goal definition for the optimization KPIs (click, lead, conversion, sale)

Target weighting

Assign different weights to different goals for optimization to prioritize goals

IP exclusion

Users accessing the personalization from their internal IP are not recorded.

AI & data powered optimization
Scoring algorithm

Dynamic opimization based on integrated scoring system.

Bayesian Multi Armed Bandit

Show the higher performing variant to more users long before the test reaches statistical significance, reducing opportunity costs.

Neural networks

Optimization with neural network selectable

Low Traffic Optimization

Optimization already possible with little traffic

Segment-Varianten Optimierung Low Traffic

Segment variants Combination optimization works even with little traffic

AI Performance Report

AI performance report to directly see the impact of the algorithms

No Code AI

Fully automated AI optimized playout - Bayesisan Bandit or neural networks configurable with 5 clicks (no code AI)

Self Learning AI

Self-learning algorithm always finds best possible user segment variants combination.

Advanced AI configuration

Configuration option how fast/slow the algorithm should learn

AI Scheduling

Freely configurable scheduling of AI training phases

AI-based Personalization

Optimization on multiple data parameters e.g. optimization of the best variant per device or per device and campaign combination

Reporting
Dashboard for reports

See an overview of the performance of the most important tests and personalizations directly after login

Grouped presentation of the targets for overview

Grouping of targets to focus on all reports

CSV export

Export raw data simply at the touch of a button

Excel export

Export yourself a finished performance report with all screenshots and test links in one file, ready to present.

Share reports

Easier team collaboration through sharable reporting links for individually configured reports

Variant monitoring

Monitoring of all pages with email alert in case of faulty playout or change of control variant

Automatic flagging and comment function in all reports

Definition of traffic events (e.g. higher/lower) triggers automatic flagging with comment on all reporting graphs for better analysis

Geo Report Filter
Device Report Filter

Filter reports by the device your users are using.

Traffic Herkunft Report Filter

Filter your reports by the origin of your users (e.g. direct, paid, non-paid, email).

OS Report Filter

Filter reports by the operating system your users are using.

Filter by user type

Filter reports based on new or returning users to study their behavior separately and personalize their experiences.

UTM parameter filter

Filter reports based on UTM parameters such as UTM source, medium, campaign, etc.

Query parameter filter

Filter reports based on query parameters.

Time based filters

Filter reports by user arrival time or day of the week.

Custom Dimension

Use the unique attributes of visitors to analyze test performance.

Create & save conidtional filters
Detail Marketing Report
API access

Access to all reports via interface

Web Analytics Integration

Restore all data to tools such as GA 4 or AT Internet

Segment Variants Performance Report

Presentation of which variants/content work best for which segment in order to easily generate insights on your own

Performance segmentation

Segmentation (breakdown) and filtering (e.g. exclude individual days, by device, channel, etc.) of results

CVR Graph

Graphs to visualize the development of CVR, User total, Conversions total and Confidence over time.

Uplift representation

Display of the uplift and downcast in reporting

Confidence interval and significance level

Display of the confidence interval (from-to value) and the significance level

Performance data back to analytics systems

Playing back and evaluating variant performance in Google Analytics 4 or AT Internet

Privacy & Hosting
Exclusively German data centers

German data center with ISO-27001 certification for maximum data security and DSGVO compliance.

On-Premise

Self-Hosting (On-Premise)

DSGVO ready Integration

Consent solution for DSGVO (separation of visual playout and tracking)

Data protection compliant development

Developed according to German data protection specifications.

CDN

Unrivaled fast caching of all content with CDN(Content Delivery Network Server)

Expertise as a Service
Phone support
Dedicated Account Manager
Introduction and training
Custom Training
E-Mail Support
User Management
User Accounts up to 3 unlimited unlimited
Role management

Expertise as a Service (EaaS)

Professional Business Enterprise
Direct telephone contact for technical questions
Response times for technical support for algorithms and business cases 48 hours 24 hours 12 hours
Acceleraid Platform Webinars
Monitoring of performance and key KPIs in the joint project by a specialist
Individualized business/sales intelligence reports
Support in the preparation of data for internal executive reporting
Preparation of a quarterly report
Sound recommendations for the further development of projects and the increase of performance
Product training (a standard course)
Individual support by Performance Consultant (video/telephone conference) 1 hours per month 4 hours per month 8 hours per month

Training

Professional

2 landing pages/quarter

2 LP Iterations/quarter

  • Benchmark: Existing Landing Page
  • Dedicated CS & Project Mgt team
  • Onboarding separate

Recommendation

Business

3landing pages/quarter

3LP Iterations/quarter

  • Benchmark: Existing Landing Page
  • Dedicated CS & Project Mgt team
  • Onboarding separate

Enterprise

3landing pages/quarter

6LP Iterations/quarter

  • Benchmark: Existing Landing Page
  • Dedicated CS & Project Mgt team
  • Onboarding separate
Professional Business Enterprise
Individually bookable Trainings
Onboarding Personalisation Engine

Platform overview and training

Goals and metrics training

Set up test and experiments training

Program management training

Set up and read reports training

User Manual

Basic Workshop Personalisation Engine

Present success stories

How to create own success story

Advanced campaign and reporting set up

Experience reports: Learning from other clients

Q&A

Advanced Workshop Personalisation Engine

Create min 2 ideas and test concepts

Set up the 2 tests incl reporting

Individual program mgt training

Individual analyse and read reports training

Q&A

Security

Standard Professional Business Enterprise
CDN
SIEM
Intrusion Prevention
Security Scanner
Backup Local Offsite Offsite Custom
Own Firewall Security Zone
Application firewall for landing pages
Audit-proof storage of log data 1 year 1 year Custom
Increased reliability through clustering (cloud)
Redundant storage (2 locations)
Monthly reporting

Hosting

Standard Professional Business Enterprise
Server availability 99,50% 99,80% 99,90% 99,99%
Data center Acceleraid Cloud Infrastrukur Acceleraid Cloud Infrastrukur Acceleraid Cloud Infrastrukur Cluster Acceleraid Cloud with own hardware or in own data center
Brandabschnitte im Data Center 1 1 2 2
Backup Timing all / RPO 24h 8h 3h Custom
Recovery time / RTO 24h 24h 24h Custom
IT-Support Mon-Fri 9-17 h Mon-Fri 9-17 h 24h 24h
Support Email / Ticketing Hotline / E-Mail / Ticketing Phone / E-Mail / Ticketing Phone / E-Mail / Ticketing
Risk Level, Fail-safe Standard Fail-safe High Fail-safe Very high Fail-safe, everything is mirrored in 2 RZ fire compartments At least 200Km distance between the locations of the RZ
Certificates ISO/IEC 27001 ISO/IEC 27001 ISO/IEC 27001 ISO/IEC 27001 / PCI DSS