About ACCELERAID
Built at the intersection of data, AI and regulated banking reality
Since 2009 we have built AI and data platforms for data-driven customer management – for banks, card issuers and enterprises that want to understand their customers better and reach them more precisely.
Our Speciality
Building the future of AI-driven banking
Made in Germany
Headquartered in Mannheim with an office in Berlin. Development and operations in Germany, hosting in Frankfurt, European data sovereignty.
AI Since 2009
We were building machine learning models for customer engagement before “AI company” was a category. 17 years of applied AI in regulated finance.
Banking DNA
Not generic SaaS adapted to finance. Purpose-built for banking data, consent models, regulatory frameworks and enterprise-grade deployment.
About Us
What drives ACCELERAID forward
Our Goal
Connecting customer data to outcomes that fuel growth
Banks face a unique challenge: enormous data, strict regulation, and customers who expect personalisation that actually helps them. We built ACCELERAID to bridge that gap.
Measurable outcomes
Every deployment is tied to KPIs. Average ROI in 6–9 months.
Governance-first
Compliance by design. GDPR, PII filtering, explainable AI and audit-ready outputs are core platform features.
Recognition
Awards & industry recognition
Leading Innovator
FOCUS Business
Recognised by FOCUS Business as a Leading Innovator — confirming its leading role in AI for regulated financial services.
KI-Champion BW
Wirtschaftsministerium BW — 2021
Awarded by the Baden-Württemberg Ministry of Economics for outstanding AI excellence and innovation.
SOCIÉTÉ GÉNÉRALE
Innovation Award
Société Générale — 2018
Awarded by Société Générale for outstanding innovation in AI-driven financial technology and customer data intelligence.
Mittelstandspreis
Innovation Prize IT — 2016
Awarded the Innovationspreis IT by Initiative Mittelstand for outstanding innovation in AI-driven software solutions for the German market.
Deloitte Tech Fast 50
Rising Star — 2014
Named a “Rising Star” by Deloitte for over 500% revenue growth — one of Germany’s fastest-growing technology companies.
Technology Pioneer
World Economic Forum — 2014
Selected by the World Economic Forum as a global Technology Pioneer — an award previously given to Google, Dropbox and Twitter, among others.
German Accelerator
German Silicon Valley Accelerator — 2011
One of nine winners of the German Silicon Valley Accelerator Programme — Germany’s gateway for high-potential startups to the US market.
Intel Global Challenge
UC Berkeley — 2010
Awarded at the Intel Global Challenge at UC Berkeley — a global entrepreneurship competition for technology innovators.
2009
Founded in Mannheim
17 Yrs
AI experience
5bn
experiences delivered
DE
Mannheim · Berlin
Our Commitment
Responsible AI at ACCELERAID
Our AI systems support analytics, personalisation and automation in marketing and customer experience. ACCELERAID’s AI does not make automated decisions that determine an individual’s rights, financial status or access to essential services.
EU AI Act Alignment
We follow a risk-based, use-case-driven approach to AI, aligned with the principles of the EU AI Act. ACCELERAID’s AI systems are classified as low-risk or transparency-only AI systems and do not fall under the EU AI Act’s high-risk categories.
Responsible AI is an ongoing commitment. We regularly review our AI systems and use cases to ensure responsible and compliant operation.
Our Five Principles
Human-Centric Design
AI augments human decision-making. Our systems support advisors, analysts and teams — never replacing human judgment in critical decisions.
Transparency
Every AI output is explainable and traceable. We document our models, their intended use, limitations and performance.
Fairness & Non-Discrimination
We actively monitor our AI systems for bias and discriminatory outcomes across demographic groups and use cases.
Privacy & Data Protection
PII filtering, field-level redaction, consent management and GDPR-compliant data processing.
Security & Reliability
Regular audits, penetration testing and robust access controls protect our customers’ data.
Why we exist
Your bank adviser used to know your name.
He knew your daughter would soon be going to university. That you dream of a house with a garden. That you go to the same coast every summer.
Then came the app. Faster, more convenient, there around the clock. But it forgot who you are.
Today banks know more about their customers than ever before. Every payment, every login, every click. That knowledge lies buried in old IT silos. And so millions of people receive offers that do not fit their lives.
“We have a 300-horsepower engine at our disposal, but we can't really put our foot down yet.”
Michael Altendorf, CEO, in Handelsblatt (2018, translated)
ACCELERAID exists to put that engine on the road – within the guard rails. With AI that runs in Germany. That learns only from the bank's own data. Whose recommendations can be understood. And that supports advisers instead of replacing them.
So that a bank remembers its customers again. Millions of times. And personally, every time.
Our story
A story that begins in Mannheim.
2009
In the middle of the crisis
It is 2009. The world is in the middle of the financial crisis, and trust in banks is at a low. On 4 May, Michael Altendorf and his co-founders set up Adtelligence GmbH at Philosophenplatz in Mannheim. They have no millions – they have code, and a first business angel who is on board from day one. Their conviction: data should not just be stored, it should be understood.
2011
Ahead of its time
The first idea: combining data from social networks with advertising – a precise targeting engine. In 2011 Adtelligence becomes the first German partner for Facebook’s advertising API. The team learns early on what data can tell about people.
2011–2014
Where life happens
Then the insight that shapes everything: real relevance does not come from the social network but from where financial life happens – the bank account. The company focuses entirely on banks and grows by 584 per cent between 2011 and 2014.
2014
A promise
The World Economic Forum selects the Mannheim company as a Technology Pioneer. The conversations there are not only about growth but about responsibility: how do you use AI ethically? How do you protect data? They turn into a promise – since then, “Made in Germany” has stood for security at ACCELERAID.
2018
In use at banks
The technology is already running at more than 25 banks. Data turns into recommendations that reach customers at the right moment.
2023
A new name for the same mission
Adtelligence becomes ACCELERAID – from “acceleration” and “AI”. Today recommendations are turning into AI agents that do not just answer but act – within defined rules and under human control.
Unsere Standorte
Wo wir arbeiten
Mannheim · Berlin
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Interested in joining our team?
We’re always looking for people who want to build AI that works in the real world.