E-commerce

Personalized omnichannel experience

Today, most shopping experiences are static and the challenge for e-commerce is to provide customers the optimal customer experience across all customer touchpoints through automated and real-time personalization. By dynamically delivering customized content along the customer journey and targeted campaigns based on activity scores and data parameters, e-commerce can succeed in reaching customers at the right time, in the right place, through the right channel.
Furthermore, competition within the industry is increasing, which means that differentiation through the customer experience is becoming increasingly important in order to build long-term customer loyalty and generate customer satisfaction.

How Acceleraid helps E-Commerce to grow

Personalize Customer Journeys

Automated personalization in real time along the entire customer journey to create a unique customer experience

Create a unified view on customers through data consolidation

Get fast access to your data and holistic insight into your customers through data consolidation to optimize performance and customer targeting

Strengthen loyalty and customer retention

Optimization based on customer behavior to automatically trigger next best actions and increase engagement – insentivating customer relationships and strengthening customer loyalty

Use cases along the customer lifecycle

Typical use cases where Acceleraid supports you

Example use cases in detail

Personalization of the digital shopping experience

Using segmentation and AI-driven personalization, a unique buying experience can be created for visitors, addressing them individually to pick them up at the right time, at the right place, with the right products. Based on customer data, AI can also identify purchase intent and personalized actions (email, push notifications, etc.) can increase the likelihood of purchase.

Recover shopping cart abandoners

Optimizing the checkout funnel can prevent shopping cart abandonment and increase completion rates. With our personalization solution, you can prevent customer churn in just a few steps. This can be done, for example, by sending a follow-up message after a visit to your website where an item was added to the cart but not purchased, to motivate the customer to buy.

Targeting customers in a personalized way with dynamic real-time segmentation

Use valuable data parameters that a website visitor brings along, such as time, location, device, user behavior, etc., to create dynamic segments. This offers the possibility of addressing visitors automatically and in a audience-specific way in order to increase the transaction volume in stores and sales.

Calculate purchase probability in real time, to increase profitability

Use our solution to identify active customers with a high willingness to buy and address them in a personalized manner. By means of incentives, you can set targeted purchase triggers to increase the conversion rate.

"Acceleraid has become a valuable solution for personalizing our landing pages. We show our customers more relevant products, thereby strengthening customer loyalty and gaining new insights into our customers' needs every day."

PAOLO BROUSSARD, SOCIAL MARKETING LEAD EUROPE, EBAY