ACCELERAID
Product roadmap
Help us keep improving ACCELERAID by sharing your ideas and requests with us.
CUSTOMER FOCUS
We continuously develop our software and adapt it to you, your needs and your customers.
The following are our 5 main focal points:
Faster time to value & faster integration
Less time from the first idea to the ROI with even more standardisation and automation at every step of your process.
AI & Big Data application
Due to simple application and a high degree of prefabrication you can use machine learning and AI to create more personalized experiences for your customers, even without having any programming skills.
Safety & data protection
Acceleraid puts customer privacy first and complies with regulatory and security requirements for large enterprises at all times.
Usability increase
Intuitive, efficient handling and more configuration options simplify your work and make it scalable.
Reporting
Explainable AI – no more black box. Get the exact metrics and reports to best understand your customers at the touch of a button, without any data science knowledge or expertise.
The latest product updates.
The latest product updates
2024
Reporting
Campaign Impact Report
The new Campaign Impact Report provides a KPI-based overview of how your campaigns affect your customers. You can configure all KPIs yourself and see how they behaved on average before the campaign and how they behaved after 1, 3 or 6 months. Since all users receive the campaigns at different times, it accounts for the delivery method for each customer to calculate the averages before and after the campaign.
Prediction Engine
AI & Big Data application
RFM Segmentation
RFM - Recency, Frequency, Monetary
We implement a standardized segmentation that always divides all your customers into the same 10 segments. The segmentation is based on the three mentioned criteria and calculates, for example, a recency value per customer, indicating how long it has been since their last purchase or transaction. The segments are updated daily, giving you a precise overview of your entire customer base at any time. This allows you to, for instance, immediately target new champions with campaigns.
Customer Data & Transaction Platform
The latest product updates
Q3/Q4 2023
Usability enhancement
Rebranding: Adtelligence Becomes Acceleraid.ai - CDP in a new look
The Software in a New Look - Now even easier to use with a new Navigation Interface
Personalization Engine
Usability enhancement
Rebranding: Adtelligence Becomes Acceleraid.ai - Personalization Engine in a new look
The Software in a New Look - Now even easier to use with a new Navigation Interface
Customer Data & Transaction Platform
Usability enhancement
The Easy Editor lets you create new website variants in a flash
The introduction of the WYSIWYG EasyEditor allows users to create and edit variants with just a few simple clicks.
Personalisation Experience
Usability enhancement
Dashboard Reporting with a new look and new colours
The dashboard is now more clearly arranged. Colours have been adjusted to better distinguish graphs from hyperlinks.
Personalisation Experience
Usability enhancement
Improved monitoring with email alerts
The platform's monitoring ring has been expanded, and email alerts can now be sent to specific users for various situations.
Prediction Engine
We have already integrated these features for you
Q2 2023
AI & BIG DATA APPLICATION
Beta version of the new Prediction Engine
The new Campaign Impact Report provides a KPI-based overview of how your campaigns affect your customers. You can configure all KPIs yourself and see how they behaved on average before the campaign and how they behaved after 1, 3 or 6 months. Since all users receive the campaigns at different times, it accounts for the delivery method for each customer to calculate the averages before and after the campaign.
Prediction Engine
Reporting
Template function for the popular Exel report
With this innovation, users can configure one-time reports for different time periods and projects to easily analyse and compare campaign successes.
Personalisation Experience
Reporting
Conversion rate calculation for control group
Normally, customers in the control group never receive any communication, and thus no conversion rate can be calculated. In addition, these customers can never open an email or click a link in an email.
Acceleraid calculations now account for users who would have received a campaign and show the actual conversion rate as long as a goal is set in the campaign. These conversions are not reported by the marketing channel, but, for example, appear in your data (customers should make transactions in a certain category – this information is always available). You can now compare the performance of your campaigns with that of an equivalent control group at any time.
Personalisation Experience