CHALLENGE
- Only one product detail page for all categories
- Automation of the target group-specific display of product detail pages for Google Shopping ads
- Returning visitors should be addressed differently
- Depending on the category, accessories, other products and upsell options should be displayed, for example.
APPROACH
- Development of target group-specific product detail pages with a focus on the category
- Display of product detail pages by AI per device, marketing channel and context of the visitor
- Different focus on CTAs depending on the number of visits
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