Automotive
Optimization of competitive positioning through intelligent data analysisn
Improve your positioning in the market and against your competitors using AI-supported data analyses
Transformation of the automotive industry
Due to the MADE trends (new mobility, autonomous driving, digitalization and electromobility), the automotive industry is in one of the biggest transformation phases.
Through cloud-based mobility services such as car sharing and autonomous driving, new players are entering the automotive market, triggering a transformation or displacement of established business models. Disruptive technologies such as AI and machine learning will increasingly shift the focus of automotive manufacturers towards B2B and thus towards sales to fleet operators.
In the course of digitalization, cross-departmental IT expertise is increasingly needed at automotive manufacturers and competence in data analysis and data management is becoming more relevant.
Manual IT systems are increasingly being replaced by software solutions to make efficient data-based decisions and optimize processes.
The customer relationship is also changing as a result of digitization in that OEMs are increasingly using digital sales channels to reach customers directly. Services such as Connected Car enable manufacturers to communicate with customers over the entire period of use of a car, increasing direct sales and weakening the position of dealers.
In addition, current crises are increasingly disrupting supply chains, making a reliable early warning system for supply chain disruptions increasingly relevant to maintain production.
Automated predictive systems can support logistics to optimize the supply chain and prevent bottlenecks.
How Acceleraid helps the automotive industry grow
Use cases along the customer lifecycle
Typical use cases where Acceleraid supports you
Example use cases in detail
Optimization of vehicle purchase and sales pages
Conversion increase with individual variants depending on the customer’s needs and optimization with artificial intelligence. Acceleraid optimizes vehicle buy and sell pages with multiple variants. The AI learns which pages convert best with which campaigns, keywords and data and lead to leads or inquiries and optimizes the playout based on this.
Increase conversion rate by optimizing Google search results pages
Use the Acceleraid solution to optimize Google search results pages and thus increase the conversion rate for e.g. merchant inquiries. Through the integration via API to the landing page, the transfer of AdWords keywords to Acceleraid can be easily enabled. Based on data parameters such as search terms, historical clicks & conversions as well as visitor cookies of the users, the search results pages can be optimized and played out to the visitors based on AI.
Qualified leads for merchants
Identify users with a high propensity to buy to automatically generate qualified leads for merchants.
Prozessautomatisieurng in der Automobilindustrie
Use our smart solutions to automate your processes. By automating processes, data can be easily collected, processed and analyzed automatically in the future. This not only ties up fewer resources in the company, but also reduces costs.
"Personalisierung ist ein wichtiger Baustein für unseren Erfolg im Performance Marketing. Durch Acceleraid sind wir in der Lage diese Disziplin für uns noch erfolgreicher umzusetzen."
Project Procedure
