Tag: Application process

Optimization of application routes: The value of optimization

Posted on by Stephan Schäfer
Antragsstrecken-optimierung
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application

Deep Dive: Data Management Platforms DMP vs Customer Data Platforms CDP

Posted on by Stephan Schäfer
DMPvsCDP Symbolbild
Data Management Platforms (DMPs): The Power of Data for Personalized Marketing A data management platform (DMP) is a crucial tool in the modern marketing arsenal as it allows companies to collect, organize and activate data from various sources. It creates detailed customer profiles that serve as the basis for targeted advertising and personalization initiatives. Here's