Exit Intent – what is it all about? Exit intent technology is a smart solution in online marketing to keep visitors on the website at the last moment. It recognizes when a user wants to leave the page – for example by moving the mouse pointer towards the browser bar – and then displays a
Personalization means delivering the right message to a person at the right time on the right channel for the best possible customer experience. When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application
Data Management Platforms (DMPs): The Power of Data for Personalized Marketing A data management platform (DMP) is a crucial tool in the modern marketing arsenal as it allows companies to collect, organize and activate data from various sources. It creates detailed customer profiles that serve as the basis for targeted advertising and personalization initiatives. Here's