The Future is Central: Why a Modern Data Platform is the Foundation for GDPR Compliance, Efficiency, and AI-Driven Growth Do your departments speak the same language when it comes to your most valuable asset – your data? Or are your CRM, ERP system, and marketing tools operating in silos, generating conflicting versions of the truth?
Generative AI is on everyone’s lips – and the pressure to deploy the technology productively is growing every day. Executives across Europe are facing the same question: How can we leverage the efficiency and potential of Gen AI without falling into the traps of GDPR, data protection, and uncontrollable risks? The concern is valid. Many
The Future is Central: Why a Modern Data Platform is the Foundation for GDPR Compliance, Efficiency, and AI-Driven Growth Do your departments speak the same language when it comes to your most valuable asset – your data? Or are your CRM, ERP system, and marketing tools operating in silos, generating conflicting versions of the truth?
⁉️The Myth of the Bad Chatbot "Our chatbot annoys more than it helps."This sentence is often heard in customer service—and with good reason. Many first-generation chatbots have disappointed: rigid decision trees, no context processing, zero understanding of customer intent. The result? Frustration on both sides. But that has changed. Modern AI assistants play in a
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into First Spirit CMS Integrating
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM)