In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each
Accessibility has long been more than just a social responsibility – it is increasingly becoming a legal obligation. With the upcoming legal changes, companies are faced with the challenge of making their digital offerings barrier-free. What does this mean for you and how can you ensure your website or app meets the new requirements? Why
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders
In the modern business world, effective Customer Lifecycle Management (CLM) is crucial to not only attract customers, but also retain them long-term and maximize their value. A holistic view of CLM means optimally supporting the customer in every phase of their life cycle - from the first contact to long-term loyalty. The following diagram shows
In today's dynamic financial landscape, Customer Lifecycle Management (CLM) is essential for credit card providers and banks to remain competitive. By leveraging smart technologies such as artificial intelligence (AI) and data-driven strategies, banks can efficiently manage the entire customer lifecycle, from acquisition to activation to loyalty. The reality in companies In many companies, areas such
In the digital age, data is at the heart of every successful Customer Lifecycle Management (CLM) strategy. Of course, if companies treat individual phases individually in a silo manner (such as existing customer management), this is also true, but especially when companies operate customer lifecycle management, the point becomes even more important! For credit card
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM)