The Future is Central: Why a Modern Data Platform is the Foundation for GDPR Compliance, Efficiency, and AI-Driven Growth Do your departments speak the same language when it comes to your most valuable asset – your data? Or are your CRM, ERP system, and marketing tools operating in silos, generating conflicting versions of the truth?
Generative AI is on everyone’s lips – and the pressure to deploy the technology productively is growing every day. Executives across Europe are facing the same question: How can we leverage the efficiency and potential of Gen AI without falling into the traps of GDPR, data protection, and uncontrollable risks? The concern is valid. Many
The Future is Central: Why a Modern Data Platform is the Foundation for GDPR Compliance, Efficiency, and AI-Driven Growth Do your departments speak the same language when it comes to your most valuable asset – your data? Or are your CRM, ERP system, and marketing tools operating in silos, generating conflicting versions of the truth?
⁉️The Myth of the Bad Chatbot "Our chatbot annoys more than it helps."This sentence is often heard in customer service—and with good reason. Many first-generation chatbots have disappointed: rigid decision trees, no context processing, zero understanding of customer intent. The result? Frustration on both sides. But that has changed. Modern AI assistants play in a
Introduction In a market where customer loyalty and profitability are key, it’s not just about maximizing short-term spending. The crucial question is: How travel-oriented is a customer – and how can that be monetized? The Travel Affinity Score provides a data-driven answer. It measures the degree of travel-related activity based on geo-referenced transactions and enables
Einleitung Im Wettbewerb um loyale und profitable Kunden reicht es nicht, kurzfristige Umsätze zu maximieren. Entscheidend ist die Frage: Wie viel ist ein Kunde wirklich wert – heute, morgen und übermorgen? Der Customer Lifetime Value (CLV) liefert darauf die Antwort. Er berechnet den langfristigen Ertrag eines Kunden – und gibt Kreditkartenanbietern die Möglichkeit, Budgetallokation, Kommunikation
Einleitung Im Wettbewerb um loyale und profitable Kunden reicht es nicht, kurzfristige Umsätze zu maximieren. Entscheidend ist die Frage: Wie viel ist ein Kunde wirklich wert – heute, morgen und übermorgen? Der Customer Lifetime Value (CLV) liefert darauf die Antwort. Er berechnet den langfristigen Ertrag eines Kunden – und gibt Kreditkartenanbietern die Möglichkeit, Budgetallokation, Kommunikation
Introduction In digital marketing, it’s not just what you say – it’s when you say it. Acceleraid’s Delivery Timing Optimization determines the ideal time window for customer outreach. Instead of relying on guesswork, this optimization uses machine learning and behavioral data to deliver content at the exact moment when customer attention and interaction probability are
Introduction In the highly competitive credit card market, success isn’t just about revenue – it’s about retention. Acceleraid’s Churn Prediction Score identifies users at high risk of attrition long before they go inactive or close their accounts. By analyzing digital footprints, transactional behavior, and machine learning predictions, this score provides actionable insights for early, automated
Introduction In today’s highly regulated financial market, credit card issuers must understand their customers’ payment behavior early on. The Revolving Probability score by Acceleraid identifies which users are likely to pay only part of their credit card balance – a key signal for risk management, revenue forecasting, and lifecycle-driven engagement. By leveraging transaction data and