Lakehouses vs. Customer Data Platforms – An Overview Lakehouses and Customer Data Platforms (CDPs) both play a central role in modern data strategies. While lakehouses store data and make it available for analysis, CDPs make this data usable for marketing, CRM, and AI. Particularly exciting: the use of Conversational AI and Next Best Action engines.
In today’s data-driven world, the effective use of customer data is key to delivering personalized services, targeted marketing, and long-term customer loyalty. But which types of data really matter? Below, we present eight essential data categories that help businesses build a comprehensive understanding of their customers: 1. Behavioral Data These insights reveal how customers interact
Small Pushes, Big Impact – The Power of Nudging in AI In an increasingly digital, data-driven economy, where customer choices are complex and attention is scarce, one question becomes central: How can we influence decisions in a helpful, non-intrusive way? The answer lies in a concept that reshaped behavioral economics: nudging. Popularized by Richard H. Thaler,