Artificial intelligence promises efficiency and growth – but it also triggers a familiar concern across banks and insurers: the fear of losing control. How can you ensure that an AI assistant never operates in the dark, but remains fully explainable, steerable, and audit-ready at all times? This is precisely where the concept of the “transparent
How Focused AI Assistants Deliver the ROI That Big Digitalization Projects Only Promise. You know the situation: investments in artificial intelligence have been made, pilot projects are underway, yet tangible, business-altering success often remains elusive. Studies indicate that a majority of AI initiatives in the financial sector fail to achieve their strategic goals. You invest
If you follow Scott Brinker at chiefmartec.com, you know that the martech landscape isn't just growing; it's evolving. This week, the announcement for the upcoming "Martech for 2026" report announcement (Link) dropped, and the central theme is set to be the biggest disruptor since the cloud: Agentic AI. As a team obsessed with marketing technology,
New employees should become productive as quickly as possible. Internal knowledge shouldn’t be buried in folders, scattered across teams, or hidden in outdated FAQs. An AI Assistant as a central Knowledge Hub changes that — measurable, secure, and ready to use. Banks and financial institutions can accelerate onboarding, scale employee training, and boost back-office efficiency
How banks can implement a powerful FAQ assistant with clear structure and minimal effort – boosting customer service, conversion, and efficiency at the same time. Why FAQ Assistants Are Now Essential for Banks Bank customers today expect fast, precise, and 24/7 available answers. Whether it’s account management, credit card limits, or online banking – every
Artificial intelligence in customer service and marketing is no longer a future topic. While AI-powered assistants automate processes and deliver information efficiently, one term causes uncertainty: hallucinations. Decision-makers in banking, insurance, and finance are asking: Can AI generate false information? How do I ensure the answers remain accurate? This article provides a transparent, practical look
Do you know, down to the cent, what it costs when a customer calls, sends an email, or starts a chat with your customer service team? Most executives in the financial sector estimate this expense—and dramatically underestimate it. The true sum isn't just hidden in a service agent's salary but in a chain of processes, systems, and
Lakehouses vs. Customer Data Platforms – An Overview Lakehouses and Customer Data Platforms (CDPs) both play a central role in modern data strategies. While lakehouses store data and make it available for analysis, CDPs make this data usable for marketing, CRM, and AI. Particularly exciting: the use of Conversational AI and Next Best Action engines.
In today's digital era, both AI assistants and chatbots have become indispensable tools in the financial sector. Both technologies offer significant advantages, but also specific challenges. In this article we examine the differences between AI assistants and chatbots, the underlying technologies, the advantages and disadvantages of both systems as well as the potential dangers and