The insurance industry has discovered hyper-personalization. Data, triggers, contextual targeting – much of this works better today than ever before. Insurers use life events like getting a driver's license, buying a house, or starting a family to offer the right policy at the right moment. Yet in practice, personalization is often limited to a single
The industry talks about personalization – but usually means segmentation For years, personalization has been one of the most frequently used terms in insurance marketing. In practice, it often translates into finer target groups, more segments, and better clusters. What the market expects today is something fundamentally different. Not better-defined audiences, but relevance at the
Residual debt insurance plays a crucial role for borrowers in protecting themselves against unforeseen events such as unemployment, illness or death. Many lenders used to offer this insurance as a one-off payment to cover the remaining debt in the event of the borrower's death or unemployment. However, this practice has now evolved and more and