Exit Intent – what is it all about? Exit intent technology is a smart solution in online marketing to keep visitors on the website at the last moment. It recognizes when a user wants to leave the page – for example by moving the mouse pointer towards the browser bar – and then displays a
Personalization is the buzzword of the moment. But while streaming services offer us tailor-made film suggestions and online shops guess our needs, the financial sector often lags behind. Why? Because true personalization is a challenge in a regulated environment like banking and insurance. But it is feasible – and urgently necessary. According to a recent
What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview: Technology Open Finance Open Finance expands the concept of open banking by enabling access to
Personalization means delivering the right message to a person at the right time on the right channel for the best possible customer experience. When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing
What is personalization? Personalization means tailoring content and experiences on a website to each user. This is done by analyzing user data such as behavior, interests and demographic information. The goal of personalization is to increase the relevance and attractiveness of content in order to strengthen user loyalty, increase conversion rates and ultimately maximize business
In a digital world where the customer is king, personalization is becoming the new goldmine. Companies improving their customer experience (CX) often face the challenge of how to present content effectively and individually. This is where two powerful tools come into play: CX personalization with AI optimization and headless content management systems (CMS). But what
Over the last decade, the rapid growth of digital banks and improving offerings from fintech companies have led to consumers demanding more from their financial institution (FI): a tailored customer experience that meets their evolving needs and preferences - beyond the local branch, at both traditional and new touchpoints. Today, customer experience can either strengthen
What is Open Banking? Open banking refers to a financial system in which banks and other financial institutions securely share their customer data via standardized APIs (Application Programming Interfaces). This happens based on the customer's consent and enables third-party providers to access banking data and offer innovative financial services. This data may include transaction histories,