In a world where customers are bombarded daily with a deluge of marketing messages, personalization has emerged as a key element for success in digital marketing. It's about creating individual customer experiences that not only capture attention but also drive action. Marketing personalization involves tailoring content, offers, and experiences to the specific needs and interests
In der schnelllebigen Welt der digitalen Technologie ist die NOAH-Konferenz längst zu einem festen Termin im Kalender von Vordenkern, Investoren und Innovatoren geworden. Als eine der führenden Veranstaltungen im europäischen Raum bietet sie eine einzigartige Plattform, um die Zukunft der Technologie zu gestalten und die Weichen für die digitale Transformation zu stellen. DIE NOAH-KONFERENZ IN
In the dynamic realm of digital marketing and sales, understanding your customer base has never been more crucial. Traditional segmentation methods have paved the way for more advanced techniques, especially AI-based customer data segmentation. This method leverages artificial intelligence (AI) to divide customer data into meaningful, actionable segments. Let's dive into the world of AI-based
In the dynamic realm of e-commerce, the integration of Artificial Intelligence (AI) is becoming increasingly indispensable. This method leverages historical data to forecast future trends, making it a crucial tool for success in online retail. What is Predictive Analytics? Predictive Analytics is one of four types of data analysis, distinct from descriptive (What happened?), diagnostic
Email inboxes are crowded and noisy. With an average of 100 to 120 emails per day, it's a challenge for organizations to stand out and secure that coveted click. Here are seven key strategies to do just that: Email List Hygiene: Email lists decay by about 22.5% annually due to job changes, name changes, or
Der B2B-E-Commerce hat den Durchbruch geschafft: Laut einer Studie von Adobe erwarten 74% der B2B-Unternehmen, dass ihre Webseiten im Jahr 2023 mehr als die Hälfte ihrer Verkäufe generieren werden. Mit dem fortschreitenden Anstieg der E-Commerce-Adoption reicht es für B2B-Händler nicht mehr aus, nur neue Verkaufswege zu eröffnen – sie müssen nun auch den Kundenerwartungen an
During the nascent era of e-commerce, consumers faced great uncertainty, particularly regarding the protection of their personal and financial data. A similar hesitation now looms around the field of artificial intelligence (AI). Companies introducing AI applications to the market are confronted with the challenge of building trust, where data protection and the prevention of biases
Customer Data Platform (CDP) Explained – The Brief Guide In the digital era, data is the new gold. And like gold, it's not just about having it but also about using it right. This is where the Customer Data Platform comes into play. It transforms the way companies handle their customer data and paves the
Data-Driven Marketing for SMEs: The Perfect Start The digital revolution offers small and medium-sized enterprises (SMEs) a chance to optimize their marketing strategies using data. But how to kick-start this journey? We delve into the best tools and strategies for data-driven marketing, inspired by insights from the New York Times and Forbes. Why Data-Driven Marketing?
Exclusive Networking Events in Berlin and Zurich 2023 As the year draws to a close, under our new brand name, ACCELERAID, we are thrilled to host exclusive networking events in Berlin and Zurich. Our events are themed: The Future of Digital Sales, AI & Technology. Seize this unique opportunity to engage and exchange ideas with