Sustainability in the financial sector is no longer just a PR topic – it has become a true competitive factor.Yet many ESG initiatives fizzle out because they don’t reach the point where they can really make an impact: customer behavior. To make sustainability tangible, banks must address the place where decisions are made every day
How Artificial Intelligence is Redefining Banking The financial sector is undergoing a fundamental transformation: Artificial Intelligence (AI) is changing how banks interact with their customers, automate processes, and meet regulatory requirements. From simple FAQ bots to highly advanced AI agents providing real-time advice, banking is experiencing an evolution that increases efficiency, reduces costs, and revolutionizes
Individual Campaign Targeting in Customer Lifecycle Management What makes this method special? Not every customer responds the same way to the same message. With scoring-based content optimization, you analyze the subtle differences within your target groups – and automatically deliver the right campaign variant to exactly the right sub-group. The system identifies, based on defined
As an AI expert at Acceleraid, I want to give you an insight into how we enable the next level of data interaction and help companies revolutionize their Customer Data Platforms (CDPs). The Future is Now: Data Interaction Through Dialogue Imagine it’s Monday morning, 9 AM. Your marketing manager no longer opens complicated dashboards or
Whether it’s about accounts, cards or digital onboarding – customer service in the financial sector is under constant pressure. Customers expect immediate, precise answers. At the same time, inquiry volumes, regulatory requirements, and the shortage of skilled personnel are all increasing. The demand for intelligent solutions is high – but the hurdle to implementation is
Whether it’s about accounts, cards or digital onboarding – customer service in the financial sector is under constant pressure. Customers expect immediate, precise answers. At the same time, inquiry volumes, regulatory requirements, and the shortage of skilled personnel are all increasing. The demand for intelligent solutions is high – but the hurdle to implementation is
Introduction In a market where customer loyalty and profitability are key, it’s not just about maximizing short-term spending. The crucial question is: How travel-oriented is a customer – and how can that be monetized? The Travel Affinity Score provides a data-driven answer. It measures the degree of travel-related activity based on geo-referenced transactions and enables
Einleitung Im Wettbewerb um loyale und profitable Kunden reicht es nicht, kurzfristige Umsätze zu maximieren. Entscheidend ist die Frage: Wie viel ist ein Kunde wirklich wert – heute, morgen und übermorgen? Der Customer Lifetime Value (CLV) liefert darauf die Antwort. Er berechnet den langfristigen Ertrag eines Kunden – und gibt Kreditkartenanbietern die Möglichkeit, Budgetallokation, Kommunikation
Einleitung Im Wettbewerb um loyale und profitable Kunden reicht es nicht, kurzfristige Umsätze zu maximieren. Entscheidend ist die Frage: Wie viel ist ein Kunde wirklich wert – heute, morgen und übermorgen? Der Customer Lifetime Value (CLV) liefert darauf die Antwort. Er berechnet den langfristigen Ertrag eines Kunden – und gibt Kreditkartenanbietern die Möglichkeit, Budgetallokation, Kommunikation
Introduction In digital marketing, it’s not just what you say – it’s when you say it. Acceleraid’s Delivery Timing Optimization determines the ideal time window for customer outreach. Instead of relying on guesswork, this optimization uses machine learning and behavioral data to deliver content at the exact moment when customer attention and interaction probability are