Gen AI Without Risk: Get Started with the Acceleraid FAQ Assistant – Secure, Fast and GDPR-Compliant

Generative AI is on everyone’s lips – and the pressure to deploy the technology productively is growing every day. Executives across Europe are facing the same question: How can we leverage the efficiency and potential of Gen AI without falling into the traps of GDPR, data protection, and uncontrollable risks? The concern is valid. Many

Automating KYC in Finance – Less Effort, More Conversion

Introduction: KYC – Mandatory but a Growth Blocker In the financial sector, KYC is a legal obligation. But in practice, it’s often a costly bottleneck. Manual review processes, system breaks, long wait times – especially in digital channels, every lost lead is money left on the table. Customers today expect instant onboarding. The reality: KYC

Acceleraid.ai – Customer Intelligence for Smart CRM Teams in Banking and Finance

“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy Market Overview: The volume of customer data in banking and finance is exploding, while marketing and CRM teams are still stuck with outdated, clunky tools. Email marketing, performance campaigns, and personalized CRM journeys suffer from too much manual

Customer Lifecycle Management vs. CRM: What’s the difference – and what do you really need?

Many companies invest in CRM systems – yet only a few succeed in building long-term customer relationships. Why? Because CRM is only one piece of the puzzle. Anyone who wants to retain customers throughout their entire journey needs a more strategic approach: Customer Lifecycle Management (CLM). In this article, we explain how CRM and CLM

Predictive Churn: How to identify at-risk existing customers before they cancel

Churn Predictions
In many companies, the focus is still too heavily on acquiring new customers. However, the real leverage lies elsewhere: in the proactive management of existing customers. Identifying at-risk customers early and targeting them to retain them not only improves customer relationships but also achieves measurable effects on revenue and profitability. The key to this? Predictive

Methods and Technologies in AI-Driven Up- and Cross-Selling

A structured overview for data-driven revenue generation in customer management In digital sales, relevance is key—not just for converting individual interactions, but also for fostering long-term customer loyalty. Upselling and cross-selling are among the most effective levers to increase the value of existing customer relationships. While cross-selling focuses on recommending complementary products, upselling encourages customers

Beyond Automation: How Generative AI Brings the Next Boost to Innovation

Digitalization has fundamentally changed marketing – and now the next revolution is upon us: Generative Artificial Intelligence (GenAI). What was previously considered a futuristic gimmick is increasingly becoming a powerful tool that automates creative processes, enables personalized experiences in real time, and offers companies new scaling opportunities. What is Generative AI? Generative AI refers to

AI agents are revolutionizing customer lifecycle management in retail banking

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In the banking world of the future, artificial intelligence will become a decisive competitive factor. As experts in AI solutions for the financial sector, we at Acceleraid observe the transformative power of intellogies. After more than 15 years of experience and over 200 projects with AI, we have developed a clear understanding of which approaches

Exit Intent vs. Pop-up – Differences and Correct Implementation

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Exit Intent – ​​what is it all about? Exit intent technology is a smart solution in online marketing to keep visitors on the website at the last moment. It recognizes when a user wants to leave the page – for example by moving the mouse pointer towards the browser bar – and then displays a

Activity index in customer lifecycle management

Case Beispiel Upsell Premiumkarte
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each