Development of the co-branding credit card business in Germany

What are co-branded credit cards?! Co-branded credit cards are special credit cards issued by a bank in collaboration with a company, organization or brand. They bear both the bank's and the partner company's logo and offer cardholders exclusive benefits such as discounts, bonus points or special services. These cards are designed to promote customer loyalty

Activity index in customer lifecycle management

In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each

Accessibility: Important regulatory changes and how companies can prepare

Accessibility has long been more than just a social responsibility – it is increasingly becoming a legal obligation. With the upcoming legal changes, companies are faced with the challenge of making their digital offerings barrier-free. What does this mean for you and how can you ensure your website or app meets the new requirements? Why

Conversiontreiber Pop-Up Banner – Exit Intent

Popup Countdown
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die

Accessibility in Banking: Opportunities and Obligations for Financial Institutions

From June 28, 2025, the Accessibility Strengthening Act (BFSG) will come into force, which implements the EU Directive 2019/882 on accessibility requirements for products and services. This change in the law particularly affects banks and online commerce, which are obliged to make their products and services barrier-free accessible. Legal situation / requirements  The accessibility laws

Core Media Personalization with Acceleraid – Integration options

Integration CoreMedia
What is personalization? Personalization in digital marketing refers to customizing content and user experiences based on users' individual preferences, behavior, and demographic information. By leveraging data and intelligent algorithms, companies can deliver personalized experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Core Media Integrating our

Use of customer lifecycle management in the banking sector

Integration CoreMedia
In today's dynamic financial landscape, Customer Lifecycle Management (CLM) is essential for credit card providers and banks to remain competitive. By leveraging smart technologies such as artificial intelligence (AI) and data-driven strategies, banks can efficiently manage the entire customer lifecycle, from acquisition to activation to loyalty. The reality in companies In many companies, areas such

The importance of data quality in customer lifecycle management in the banking sector: the basis for long-term success

Integration CoreMedia
In the digital age, data is at the heart of every successful Customer Lifecycle Management (CLM) strategy. Of course, if companies treat individual phases individually in a silo manner (such as existing customer management), this is also true, but especially when companies operate customer lifecycle management, the point becomes even more important! For credit card

Adobe Experience Manager (AEM) personalization with Acceleraid – integration options

Integration CoreMedia
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM)

First Spirit personalization with Acceleraid – integration options

Integration CoreMedia
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into First Spirit CMS Integrating