Customer Lifecycle Management vs. CRM: What’s the difference – and what do you really need?

Many companies invest in CRM systems – yet only a few succeed in building long-term customer relationships. Why? Because CRM is only one piece of the puzzle. Anyone who wants to retain customers throughout their entire journey needs a more strategic approach: Customer Lifecycle Management (CLM). In this article, we explain how CRM and CLM

Predictive Churn: How to identify at-risk existing customers before they cancel

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In many companies, the focus is still too heavily on acquiring new customers. However, the real leverage lies elsewhere: in the proactive management of existing customers. Identifying at-risk customers early and targeting them to retain them not only improves customer relationships but also achieves measurable effects on revenue and profitability. The key to this? Predictive

Methods and Technologies in AI-Driven Up- and Cross-Selling

A structured overview for data-driven revenue generation in customer management In digital sales, relevance is key—not just for converting individual interactions, but also for fostering long-term customer loyalty. Upselling and cross-selling are among the most effective levers to increase the value of existing customer relationships. While cross-selling focuses on recommending complementary products, upselling encourages customers

Beyond Automation: How Generative AI Brings the Next Boost to Innovation

Digitalization has fundamentally changed marketing – and now the next revolution is upon us: Generative Artificial Intelligence (GenAI). What was previously considered a futuristic gimmick is increasingly becoming a powerful tool that automates creative processes, enables personalized experiences in real time, and offers companies new scaling opportunities. What is Generative AI? Generative AI refers to

AI agents are revolutionizing customer lifecycle management in retail banking

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In the banking world of the future, artificial intelligence will become a decisive competitive factor. As experts in AI solutions for the financial sector, we at Acceleraid observe the transformative power of intellogies. After more than 15 years of experience and over 200 projects with AI, we have developed a clear understanding of which approaches

Personalization: More than just increasing sales!

Personalization means delivering the right message to a person at the right time on the right channel for the best possible customer experience. When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing

Accessibility Strengthening Act (BFSG) Series 3/3 – Requirement details

The Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Severity levels of accessibility requirements The requirements

Accessibility Strengthening Act (BFSG) Series 2/3 – Testing and Audit

The Barrier Freedom Strengthening Act (BFSG)Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Companies and public

Accessibility Strengthening Act (BFSG) Series 1/3 – Basics

The digital and physical world should be equally accessible to all people - that is the central goal of the Barrier Freedom Strengthening Act (BFSG). Companies and public institutions are facing new challenges because they must adapt their products and services to the new legal requirements by June 28, 2025. But what exactly does the

Trend check: What will the financial industry do in 2025?!

What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview: Technology Open Finance Open Finance expands the concept of open banking by enabling access to