Small Pushes, Big Impact – The Power of Nudging in AI In an increasingly digital, data-driven economy, where customer choices are complex and attention is scarce, one question becomes central: How can we influence decisions in a helpful, non-intrusive way? The answer lies in a concept that reshaped behavioral economics: nudging. Popularized by Richard H. Thaler,
In today’s data-driven world, the effective use of customer data is key to delivering personalized services, targeted marketing, and long-term customer loyalty. But which types of data really matter? Below, we present eight essential data categories that help businesses build a comprehensive understanding of their customers: 1. Behavioral Data These insights reveal how customers interact
Personalization means delivering the right message to a person at the right time on the right channel for the best possible customer experience. When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing
The Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Severity levels of accessibility requirements The requirements
The Barrier Freedom Strengthening Act (BFSG)Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Companies and public
The digital and physical world should be equally accessible to all people - that is the central goal of the Barrier Freedom Strengthening Act (BFSG). Companies and public institutions are facing new challenges because they must adapt their products and services to the new legal requirements by June 28, 2025. But what exactly does the
Accessibility has long been more than just a social responsibility – it is increasingly becoming a legal obligation. With the upcoming legal changes, companies are faced with the challenge of making their digital offerings barrier-free. What does this mean for you and how can you ensure your website or app meets the new requirements? Why
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each
Exit Intent – what is it all about? Exit intent technology is a smart solution in online marketing to keep visitors on the website at the last moment. It recognizes when a user wants to leave the page – for example by moving the mouse pointer towards the browser bar – and then displays a
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die