Adobe Experience Manager (AEM) personalization with Acceleraid – integration options

16.July

What is personalization?

Personalization in digital marketing means customizing content and user experiences. This is done based on users’ preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales.

Integration of our personalization engine into Adobe Experience Manager (AEM)

Integrating our Personalization Engine with Adobe Experience Manager (AEM) is easy and flexible thanks to the various connection options AEM offers. AEM is a comprehensive content management solution for creating, managing and optimizing digital experiences across all channels.

Application options / examples of personalization

The integration of our personalization engine opens up numerous opportunities for targeted targeting and optimization of the user experience. Here are some concrete examples of how this integration can be used effectively:

  1. Real-time triggers for personalized content:
    1. Example: A user visits a product page on your website and leaves the page without purchasing. Through First Spirit, you can set up a real-time trigger that responds to the user’s behavior and launches a personalized email campaign containing relevant products or special offers based on previous page visits. These emails could be sent immediately after leaving the page to bring the user back to the website.
  2. Personalisierte Ansprache im Login-Bereich:
    1. Beispiel: Sobald sich ein Nutzer in seinem Konto auf Ihrer Website einloggt, kann unsere Personalization Engine personalisierte Begrüßungsnachrichten und Empfehlungen anzeigen. Basierend auf den bisherigen Interaktionen des Nutzers können relevante Inhalte oder Produkte hervorgehoben werden, die speziell auf seine Interessen und Präferenzen abgestimmt sind. Beispielsweise könnte ein Nutzer, der häufig nach Elektronikprodukten sucht, sofort auf Angebote und Neuheiten in dieser Kategorie hingewiesen werden.
  3. Gezielte Inhalte basierend auf Kampagneninteraktionen:
    1. Beispiel: Ein Nutzer hat auf eine Werbeanzeige in einer E-Mail oder Social Media geklickt und landet auf Ihrer Website. Die Personalization Engine kann diesen Nutzer erkennen und dynamisch Inhalte anzeigen, die auf der spezifischen Kampagne basieren, auf die er geklickt hat. Zum Beispiel könnte eine spezielle Landing Page mit Angeboten und Informationen zu dem Produkt angezeigt werden, das in der ursprünglichen Kampagne beworben wurde.

Integrationsmöglichkeiten mit Adobe Experience Manager

  1. URL-Parameter:

    • Funktionsweise: Personalisierungsinformationen können über URL-Parameter an die AEM-Seiten übermittelt werden. Diese Methode ist einfach zu implementieren und erfordert minimale Änderungen an der bestehenden Infrastruktur.
    • Vorteile: Einfachheit und geringe Implementierungskosten.
    • Beispiel: https://www.example.com/?user_id=12345&preference=darkmode

  2. APIs:

    • How it works: AEM provides rich API interfaces, such as the HTTP API and Sling Servlets, through which our personalization engine can directly access and personalize content. This method allows for deeper integration and more flexible personalization options.
    • Advantages: High flexibility and adaptability.
    • Example: Our API sends a request to AEM to get personalized content for a specific user.

  3. Data exchange via other common solutions:

    • How it works: AEM supports various protocols and standards such as JSON, XML and webhooks, which can be used to exchange data with external systems. This enables seamless integration with our Personalization Engine.
    • Advantages: Various integration options and support for various formats.
    • Example: Webhooks can be used to exchange real-time data between AEM and our Personalization Engine.

Special features of Adobe Experience Manager

Adobe Experience Manager is characterized by its high flexibility and expandability. Some of the special features to consider when integrating our Personalization Engine are:

  • Headless CMS functionality: AEM enables content delivery via APIs, regardless of the presentation layer. This makes integration with external personalization tools easier.
  • Modular Architecture: AEM’s modular architecture allows custom components or extensions to be developed and integrated to meet specific requirements.
  • Multi-channel support: AEM can deliver content across multiple channels such as websites, mobile apps, and social media. Our personalization engine can tailor this content to user preferences, regardless of channel.
  • Powerful personalization and targeting capabilities: AEM offers built-in personalization and targeting capabilities that can be used in combination with our Personalization Engine to deliver even more precise and relevant content. li>

Step-by-step instructions for integration

  1. Preparation:
    • Make sure you have access to your AEM instance and our Personalization Engine.
    • Identify the content to be personalized and the data required to do so.
  2. Integration via URL parameters:
    • Configure your AEM pages to accept and process URL parameters.
    • Implement the logic to adjust the content based on the received parameters.
  3. Integration via APIs:
    • Use AEM’s API interfaces to exchange data between the CMS and our personalization engine.
    • Implement the required API calls to retrieve and display personalized content.
  4. Data exchange via other solutions:
    • Configure support for JSON, XML or webhooks in AEM.
    • Implement the logic for data exchange between systems.

Conclusion

Integrating our Personalization Engine with Adobe Experience Manager is straightforward and offers several flexible approaches to delivering tailored content to your users. Whether through URL parameters, APIs, or other data exchange methods, AEM provides the tools and interfaces necessary to enable seamless and efficient personalization. By leveraging this integration, companies can improve user experience and achieve their marketing goals more effectively.

Acceleraid@Adobe Experience Manager

For over 10 years, we have been successfully developing and implementing systems that help our customers get more sales from transaction data. For this purpose, we use various scores and models, among other things, which help you to monetize customer potential automatically and in real time. We have extensive experience with integration into existing system landscapes and have designed this process so flexibly that we can seamlessly integrate with all relevant DMPs and CDPs on the market.
Contact us nowto find out which methods and options are most efficient for your company to successfully activate and reactivate your customers!

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