What is personalization?

Personalization in digital marketing refers to customizing content and user experiences based on users’ individual preferences, behavior, and demographic information. By leveraging data and intelligent algorithms, companies can deliver personalized experiences that increase user retention, improve conversion rates and ultimately increase sales.

Integration of our personalization engine into Core Media

Integrating our Personalization Engine with Core Media is easy and flexible thanks to the various connection options Core Media offers. Core Media is a powerful content management system (CMS) designed specifically for the needs of large companies. It offers extensive features for creating, managing and distributing content across different channels.

Opportunities for integrating our Personalization Engine

1. URL parameters:

   • How it works: Personalization information can be transmitted to the website via URL parameters. This method is easy to implement and requires minimal changes to the existing infrastructure.
   • Advantages: Simplicity and low implementation costs.
   • Example: https://www.example.com/?user_id=12345&preference=darkmode

2. APIs:

   • How it works: Core Media offers extensive API interfaces through which our personalization engine can directly access and personalize content. This method allows for deeper integration and more flexible personalization options.
   • Advantages: High flexibility and adaptability.
   • Example: Our API sends a request to Core Media to get personalized content for a specific user.

3. Data exchange via other common solutions:

   How it works: Core Media supports various protocols and standards such as JSON, XML and webhooks, which can be used to exchange data with external systems. This enables seamless integration with our Personalization Engine.
   • Advantages: Various integration options and support for various formats.
   • Example: Webhooks can be used to exchange real-time data between Core Media and our Personalization Engine.

Special features of Core Media

Core Media is characterized by its high flexibility and expandability. Some of the special features to consider when integrating our Personalization Engine are:

• Headless CMS functionality: Core Media enables content delivery via an API without worrying about the presentation layer. This makes integration with external personalization tools easier.
• Modular Architecture: Core Media’s modular architecture allows custom modules or plugins to be developed and integrated to meet specific requirements.
• Multi-channel support: Core Media can deliver content across multiple channels such as websites, mobile apps and social media. Our personalization engine can tailor this content to user preferences, regardless of channel.
• Powerful search and filtering features: Core Media offers advanced search and filtering capabilities that can be used in combination with our personalization engine to deliver the most relevant content to users.

Step-by-step instructions for integration

1. Preparation:
   • Make sure you have access to your Core Media instance and our Personalization Engine.
   • Identify the content to be personalized and the data required to do so.
2. Integration via URL parameters:
   • Configure your Core Media website to accept and process URL parameters.
   • Implement the logic to adjust the content based on the received parameters.
3. Integration via APIs:
   • Use Core Media’s API interfaces to exchange data between the CMS and our personalization engine.
   • Implement the required API calls to retrieve and display personalized content.
4. Data exchange via other solutions:
   • Configure support for JSON, XML, or webhooks in Core Media.
   • Implement the logic for data exchange between systems.

Conclusion

Integrating our Personalization Engine with Core Media is straightforward and offers multiple flexible approaches to deliver tailored content to your users. Whether through URL parameters, APIs, or other data exchange methods, Core Media provides the tools and interfaces necessary to enable seamless and efficient personalization. By leveraging this integration, companies can improve user experience and achieve their marketing goals more effectively.

Acceleraid@Core Media

For over 10 years, we have been successfully developing and implementing systems that help our customers get more sales from transaction data. For this purpose, we use various scores and models, among other things, which help you to monetize customer potential automatically and in real time. We have extensive experience with integration into existing system landscapes and have designed this process so flexibly that we can seamlessly integrate with all relevant DMPs and CDPs on the market.

Contact us nowto find out which methods and options are most efficient for your company to successfully activate and reactivate your customers!