When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing out on a lot of potential. Because personalized experiences bring far more benefits that ensure sustainable success in the long term. Here are
The Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Severity levels of accessibility requirements The requirements
The Barrier Freedom Strengthening Act (BFSG)Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Companies and public
The digital and physical world should be equally accessible to all people - that is the central goal of the Barrier Freedom Strengthening Act (BFSG). Companies and public institutions are facing new challenges because they must adapt their products and services to the new legal requirements by June 28, 2025. But what exactly does the
What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview: Technology Open Finance Open Finance expands the concept of open banking by enabling access to
Personalization is the buzzword of the moment. But while streaming services offer us tailor-made film suggestions and online shops guess our needs, the financial sector often lags behind. Why? Because true personalization is a challenge in a regulated environment like banking and insurance. But it is feasible – and urgently necessary. According to a recent
What are co-branded credit cards?! Co-branded credit cards are special credit cards issued by a bank in collaboration with a company, organization or brand. They bear both the bank's and the partner company's logo and offer cardholders exclusive benefits such as discounts, bonus points or special services. These cards are designed to promote customer loyalty
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each
Exit Intent – what is it all about? Exit intent technology is a smart solution in online marketing to keep visitors on the website at the last moment. It recognizes when a user wants to leave the page – for example by moving the mouse pointer towards the browser bar – and then displays a
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die