What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview:

Technology

1. Open Finance

Open Finance expands the concept of open banking by enabling access to a wider range of financial data, including information on mortgages, insurance, investments and retirement planning. Through standardized interfaces, authorized third-party providers can access this data with customers’ consent and offer innovative financial services. The EU’s Financial Data Access Regulation (FIDA) aims to promote this expanded data sharing.

1. Embedded Finance

Integrating financial services directly into the offerings of non-financial companies allows customers to seamlessly use financial products such as loans, insurance or payment processing without having to visit a bank directly. For banks, this opens up new sales channels and partnerships, while companies can offer their customers added value.

1. Blockchain and Decentralized Finance (DeFi)

The use of blockchain technology increases security and transparency in financial transactions. Decentralized financial services allow users to interact directly with each other and conduct financial services such as lending or investing without traditional banks.

Regulation

4. Sustainability and ESG criteria

Investors, lenders and regulators are placing increasing emphasis on environmentally friendly and socially responsible investments. The EU’s Corporate Sustainability Reporting Directive (CSRD) requires companies to provide comprehensive sustainability reporting, which underlines the importance of ESG criteria.

5. Stricter regulations and compliance

Financial institutions are facing increased regulatory requirements, particularly with regard to ESG guidelines. Minimizing risks and ensuring compliance requires high-quality, consistent and contextualized data as well as modern data management systems.

Security

6. Cybersecurity and Resilience

With increasing digitalization, the risk of cyber attacks increases. Financial institutions must implement robust security strategies to protect sensitive data and maintain customer trust. Technologies such as biometric authentication and multi-factor authentication are essential to counter current threats.

7. Automated fraud detection

By using AI and machine learning, suspicious activities can be detected and prevented in real time. This not only reduces potential losses, but also increases customer confidence in the security of their financial transactions.

Customer experience

8. Artificial intelligence and machine learning

These technologies enable personalized customer experiences, improve fraud detection and optimize operational processes. With AI, banks can offer personalized products and make processes more efficient – ​​from customer service to lending.

9. Personalized financial services

By analyzing customer data, banks can offer tailored products and services that meet customers’ individual needs. This increases customer satisfaction and loyalty and allows banks to differentiate themselves in a competitive market.

And what do you think? Are these the most important topics for 2025 or is there still a crucial trend missing?

As a long-standing partner for financial companies, we have the appropriate experience to support companies specifically in the area of ​​customer experience but also in meeting compliance challenges.
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