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Personalization: More than just increasing sales!

Posted on 25. September 2024 (28. March 2025) by Stephan Schäfer

Personalization means delivering the right message to a person at the right time on the right channel for the best possible customer experience. When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing

Importance of personalization in the financial sector – misunderstandings, challenges and opportunities

Posted on 11. April 2024 (19. August 2024) by Stephan Schäfer

Over the last decade, the rapid growth of digital banks and improving offerings from fintech companies have led to consumers demanding more from their financial institution (FI): a tailored customer experience that meets their evolving needs and preferences - beyond the local branch, at both traditional and new touchpoints. Today, customer experience can either strengthen