What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview: Technology Open Finance Open Finance expands the concept of open banking by enabling access to
Personalization is the buzzword of the moment. But while streaming services offer us tailor-made film suggestions and online shops guess our needs, the financial sector often lags behind. Why? Because true personalization is a challenge in a regulated environment like banking and insurance. But it is feasible – and urgently necessary. According to a recent
Welcome to the first installment of our email automation blog series! In this first post, we'll dive into the basics and take a look at the three control elements: trigger, story and branching. Triggers: The triggers for automated emails Triggers are the key component of every (email) automation. You define when an email is sent
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders
In the modern business world, effective Customer Lifecycle Management (CLM) is crucial to not only attract customers, but also retain them long-term and maximize their value. A holistic view of CLM means optimally supporting the customer in every phase of their life cycle - from the first contact to long-term loyalty. The following diagram shows
In today's dynamic financial landscape, Customer Lifecycle Management (CLM) is essential for credit card providers and banks to remain competitive. By leveraging smart technologies such as artificial intelligence (AI) and data-driven strategies, banks can efficiently manage the entire customer lifecycle, from acquisition to activation to loyalty. The reality in companies In many companies, areas such
In the digital age, data is at the heart of every successful Customer Lifecycle Management (CLM) strategy. Of course, if companies treat individual phases individually in a silo manner (such as existing customer management), this is also true, but especially when companies operate customer lifecycle management, the point becomes even more important! For credit card
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM)