The industry talks about personalization – but usually means segmentation For years, personalization has been one of the most frequently used terms in insurance marketing. In practice, it often translates into finer target groups, more segments, and better clusters. What the market expects today is something fundamentally different. Not better-defined audiences, but relevance at the
In many markets, the credit card business has reached a point of saturation. The number of issued cards continues to grow, but the real growth potential no longer lies in issuing more cards. It lies in how actively those cards are used. For credit card issuers, competitive advantage today is no longer defined by reach,
Banks have invested heavily in digital transformation. Yet one of the most powerful personalization assets is often underutilized: transaction data. Every bank account transaction, every credit card payment and every merchant category provides direct insight into customer behavior, needs and life situations. From Raw Transactions to Transaction Intelligence Transaction data is not just accounting information.
Artificial Intelligence is no longer a future promise in banking — it is ready for production. Yet many institutions remain stuck between pilot projects and real-world deployment. The reason is rarely technology. It is security, compliance, and governance. While GenAI and Agentic AI offer massive efficiency gains, banks hesitate because the regulatory framework feels unclear
Hardly any boardroom discussion in banking today takes place without mentioning artificial intelligence. Expectations are high: more efficient processes, better customer experiences, smarter decisions. But how far along are banks really? And where does the gap between ambition and execution lie? A look at the recent Cofinpro study “AI in Banking” reveals: the potential is
By Michael Altendorf, CEO of Acceleraid. Gartner has released its list of the top 10 technology trends for 2026. For many organizations, terms such as Multi-agent Systems or Confidential Computing still sound like a distant future. At Acceleraid, they are already part of our daily operations. Gartner’s predictions can be structured into three strategic pillars:
The Core Problem: Good Ideas Fail Due to Integration Challenges Banks and insurers have long recognized where AI can add value: relieving customer service, enhancing digital channels, increasing conversion rates, and streamlining internal processes. What often holds back these initiatives isn't the will to act – it's the assumption that every AI solution requires a
From Click Menus to Real Dialogue Traditional banking interactions often rely on standardized menus – in apps, on websites, or over the phone. Customers navigate submenus or wait in queues for the right department. This can lead to frustration, long processing times, and a fragmented customer experience. Modern customers expect dialogue-driven interactions that feel like
The banking industry is undergoing a fundamental transformation. Customers today expect personalized digital experiences — the kind they encounter with leading tech companies. At the same time, banks face increasing pressure: competition from fintechs and neobanks, declining loyalty, and rising acquisition costs. Predictive AI provides the answer by enabling precise Churn Prediction and Next Best Product recommendations. In this environment, traditional
We are pleased to present an important strategic milestone: Acceleraid has contributed a key chapter to the latest edition of the renowned Springer Gabler standard work “Customer Intelligence.” This publication is far more than an academic achievement – it confirms our strategic leadership in transforming customer relationships through data-driven intelligence. From data to strategic asset: