Do you know, down to the cent, what it costs when a customer calls, sends an email, or starts a chat with your customer service team? Most executives in the financial sector estimate this expense—and dramatically underestimate it. The true sum isn't just hidden in a service agent's salary but in a chain of processes, systems, and
Sustainability in the financial sector is no longer just a PR topic – it has become a true competitive factor.Yet many ESG initiatives fizzle out because they don’t reach the point where they can really make an impact: customer behavior. To make sustainability tangible, banks must address the place where decisions are made every day
“Effective advertising sells the product without drawing attention to itself.” – David Ogilvy Market Overview: Data Flood & Marketing Challenges The volume of customer data in digital marketing is growing exponentially. At the same time, performance marketers, CRM managers, and email marketing professionals struggle with slow, complicated tools. Customers expect personalized, relevant, and perfectly timed
Lakehouses vs. Customer Data Platforms – An Overview Lakehouses and Customer Data Platforms (CDPs) both play a central role in modern data strategies. While lakehouses store data and make it available for analysis, CDPs make this data usable for marketing, CRM, and AI. Particularly exciting: the use of Conversational AI and Next Best Action engines.
Banks are investing heavily in AI. Yet many initiatives remain stuck at the pilot stage. The reason does not lie in the models – but in the lack of data operational capability. In particular, transaction data is the heart of every customer interaction. It is highly dynamic, regulatorily sensitive, and until now difficult to access
Credit card programs often still offer flat-rate cashback and standard rewards without true personalization. But in an era of Apple Pay, Buy Now Pay Later (BNPL), and advanced fintech solutions, credit card issuers must develop innovative, data-driven loyalty programs to sustainably engage customers. Growing Pressure on European Card Issuers Traditional card models face double pressure:
Individual Campaign Targeting in Customer Lifecycle Management What makes this method special? Not every customer responds the same way to the same message. With scoring-based content optimization, you analyze the subtle differences within your target groups – and automatically deliver the right campaign variant to exactly the right sub-group. The system identifies, based on defined
Understand How Banks Use Merchant Recognition to Enhance Transaction Data, Reduce Service Costs, and Delight Customers with Smart Analytics Why Banks Should Embrace Merchant Recognition Now Imagine your customers open their banking app and, instead of cryptic codes like “REWEGRP001BERLIN” or “AMZN*MKTPLC DE“, finally see plain language: “Rewe, Berlin, Groceries” or “Amazon Germany, Online Shopping.”
What Is Incentive Management in Banking? Incentive management refers to the targeted allocation of monetary or points-based rewards to trigger desired customer behavior. In the banking sector—especially in the credit card business—it’s a proven method to: Increase card activation rates Promote regular usage Reactivate dormant users Win back customers at risk of cancellation With the
Account, loan, or mortgage – every process abandonment costs real money. Especially when the visitor came via paid traffic. With targeted exit-intent pop-ups, banks catch users before they leave – and turn them into qualified leads. Scenario: The lost lead Imagine this: A potential customer – let’s call him Thomas – is searching online for