Over the last decade, the rapid growth of digital banks and improving offerings from fintech companies have led to consumers demanding more from their financial institution (FI): a tailored customer experience that meets their evolving needs and preferences - beyond the local branch, at both traditional and new touchpoints. Today, customer experience can either strengthen
In the ever-growing world of artificial intelligence (AI) and automation, AI assistants are playing an increasingly important role, especially when it comes to personalizing user experiences. But how much potential do AI assistants really have when it comes to the future of personalization? What opportunities and threats does this technology pose? And how useful is
What is Open Banking? Open banking refers to a financial system in which banks and other financial institutions securely share their customer data via standardized APIs (Application Programming Interfaces). This happens based on the customer's consent and enables third-party providers to access banking data and offer innovative financial services. This data may include transaction histories,