Exit-intent and pop-up banners are essential tools for intercepting users in the banking sector before they abandon a transaction, leave the site, or fail to complete important steps. Whether it’s account opening, loan application, or investment platform—tailored exit-intent strategies can be crucial in retaining prospects, generating leads, and increasing revenue. However, it is not the
In modern banking and for credit card providers, precise customer data is the key to successful personalization, customer segmentation, and targeted marketing campaigns. But not all data is created equal. Distinguishing between First-Party Data, Second-Party Data, Third-Party Data, and Zero-Party Data is crucial to using data sources effectively, meeting compliance requirements, and maximizing business value.
Understand How Banks Use Merchant Recognition to Enhance Transaction Data, Reduce Service Costs, and Delight Customers with Smart Analytics Why Banks Should Embrace Merchant Recognition Now Imagine your customers open their banking app and, instead of cryptic codes like “REWEGRP001BERLIN” or “AMZN*MKTPLC DE“, finally see plain language: “Rewe, Berlin, Groceries” or “Amazon Germany, Online Shopping.”
What Is Incentive Management in Banking? Incentive management refers to the targeted allocation of monetary or points-based rewards to trigger desired customer behavior. In the banking sector—especially in the credit card business—it’s a proven method to: Increase card activation rates Promote regular usage Reactivate dormant users Win back customers at risk of cancellation With the
With the advent of generative AI, customer service is undergoing a massive transformation. Companies are adopting generative AI solutions to improve customer experience, optimize operations, and ultimately increase their bottom line. In this blog post, we will explore the benefits of generative AI for first-level customer service and highlight its various use cases. We will
In today's digital era, AI assistants are playing an increasingly larger role in customer service. These intelligent systems are used to ease the burden on service employees and help customers quickly find the information they need. But while AI assistants offer many benefits, they also come with some challenges that need to be overcome to
From June 28, 2025, the Accessibility Strengthening Act (BFSG) will come into force, which implements the EU Directive 2019/882 on accessibility requirements for products and services. This change in the law particularly affects banks and online commerce, which are obliged to make their products and services barrier-free accessible. Legal situation / requirements The accessibility laws
In a world where partnerships are becoming increasingly important and consumer behavior is constantly changing, co-branded credit cards have experienced a remarkable rise. These innovative payment instruments combine the strengths of different industries, creating unique advantages for everyone involved. But what exactly is behind this concept and what effects does it have on those involved?
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application
Residual debt insurance plays a crucial role for borrowers in protecting themselves against unforeseen events such as unemployment, illness or death. Many lenders used to offer this insurance as a one-off payment to cover the remaining debt in the event of the borrower's death or unemployment. However, this practice has now evolved and more and