“Effective advertising sells the product without drawing attention to itself.” – David Ogilvy Market Overview: Data Flood & Marketing Challenges The volume of customer data in digital marketing is growing exponentially. At the same time, performance marketers, CRM managers, and email marketing professionals struggle with slow, complicated tools. Customers expect personalized, relevant, and perfectly timed
Credit card programs often still offer flat-rate cashback and standard rewards without true personalization. But in an era of Apple Pay, Buy Now Pay Later (BNPL), and advanced fintech solutions, credit card issuers must develop innovative, data-driven loyalty programs to sustainably engage customers. Growing Pressure on European Card Issuers Traditional card models face double pressure:
What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview: Technology Open Finance Open Finance expands the concept of open banking by enabling access to