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Tag: Data economics

Germany’s data economy: potential and challenges

Posted on 11. April 2024 (17. July 2025) by Stephan Schäfer
Datenökonomie Europa
Germany is sitting on a treasure trove of data, but hardly uses it. This is shown by a current survey by the digital association Bitkom, which examines the data economy in the country. Of the companies surveyed, only six percent stated that they were exploiting the full potential of their data. Over 42 percent of
Posted in Customer Intelligence, Data protection, E-Commerce, Kreditkarten & Payment, News, Personalization, Personalization, Retail Banking, Tech Stack, Telco, Third-Party-Cookies, Use of data, VersicherungenTagged Data Act, Data economics, Data protection, Data rooms, Data Sharing, Use of data

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