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Next Best Action in Banking: From Data-Driven Triggers to Strategic Customer Orchestration

Posted on 10. February 2026 (10. February 2026) by Stephan Schäfer

Why Banks Lose Relevance Despite Abundant Data Banks have access to more customer data than ever before. Transaction histories, channel interactions, product usage, behavioral signals, life events – everything is available. Yet many institutions struggle with declining effectiveness in customer engagement. Offers arrive too late, through the wrong channel, or without meaningful context. The root

Hyper-Personalization in the Customer LifecycleManagement with Insurance: Why Relevance Doesn’t End at the Sale

Posted on 9. February 2026 (9. February 2026) by Stephan Schäfer

insurance hyperpersonalization customerlifecyclemanagement

The insurance industry has discovered hyper-personalization. Data, triggers, contextual targeting – much of this works better today than ever before. Insurers use life events like getting a driver's license, buying a house, or starting a family to offer the right policy at the right moment. Yet in practice, personalization is often limited to a single