Banks are investing heavily in AI. Yet many initiatives remain stuck at the pilot stage. The reason does not lie in the models – but in the lack of data operational capability. In particular, transaction data is the heart of every customer interaction. It is highly dynamic, regulatorily sensitive, and until now difficult to access
Exit-intent and pop-up banners are essential tools for intercepting users in the banking sector before they abandon a transaction, leave the site, or fail to complete important steps. Whether it’s account opening, loan application, or investment platform—tailored exit-intent strategies can be crucial in retaining prospects, generating leads, and increasing revenue. However, it is not the
In modern banking and for credit card providers, precise customer data is the key to successful personalization, customer segmentation, and targeted marketing campaigns. But not all data is created equal. Distinguishing between First-Party Data, Second-Party Data, Third-Party Data, and Zero-Party Data is crucial to using data sources effectively, meeting compliance requirements, and maximizing business value.