Tag: Incentive

Merchant Recognition in Banking: How Clean Merchant Information Boosts Customer Loyalty and CLM Success

Posted on by Stephan Schäfer
Understand How Banks Use Merchant Recognition to Enhance Transaction Data, Reduce Service Costs, and Delight Customers with Smart Analytics Why Banks Should Embrace Merchant Recognition Now Imagine your customers open their banking app and, instead of cryptic codes like “REWEGRP001BERLIN” or “AMZN*MKTPLC DE“, finally see plain language: “Rewe, Berlin, Groceries” or “Amazon Germany, Online Shopping.”

Incentive management as a lever for successful credit card lifecycle management

Posted on by Stephan Schäfer
incentive management for customer lifecycle management with creditcards
What Is Incentive Management in Banking? Incentive management refers to the targeted allocation of monetary or points-based rewards to trigger desired customer behavior. In the banking sector—especially in the credit card business—it’s a proven method to: Increase card activation rates Promote regular usage Reactivate dormant users Win back customers at risk of cancellation With the