Hyper-Personalization in the Customer LifecycleManagement with Insurance: Why Relevance Doesn’t End at the Sale
The insurance industry has discovered hyper-personalization. Data, triggers, contextual targeting – much of this works better today than ever before. Insurers use life events like getting a driver's license, buying a house, or starting a family to offer the right policy at the right moment. Yet in practice, personalization is often limited to a single