A Central Score for Data-Driven Customer Lifecycle Management

What does the score measure?

The score “Activity Level (Transactions)” indicates how active a user is within a defined period – for example, over a month or a quarter. The basis is the number of transactions per user: the more transactions, the more active the user. The evaluation is carried out regularly, so changes in user behavior become visible at an early stage.

Why is this relevant?

Not all users behave the same. Some are active daily, others only occasionally – and that’s exactly where this score comes in.
Knowing the activity level allows for better segmentation, personalization, and targeted response.

• Detect declining activity early

• Purposefully strengthen customer engagement

• Reduce churn before it even occurs

The score thus not only provides operational impulses, but also directly supports strategic goals in Customer Lifecycle Management.

What can I use it for?

The score is ideal for segmentation in Audience Management:

• Active users can be targeted with up-selling offers or VIP campaigns

• Less active users can be reactivated through Customer Journey Automation before they drop off completely

It also serves as a basis for further analyses and other scores – e.g., for changes in activity (absolute/relative) or usage forecasts.

What data is required?

Transaction data per user over a defined period
Ideally, regularly updated data to detect trends
Context data for meaningful interpretation (e.g., segment, channel, time)

Conclusion: A Clear Added Value for Your Customer Intelligence

The score provides not only operational applicability but also enhances your overall Customer Intelligence.
As a fixed component in the scoring model of a Customer Data & Transaction Platform, it supports data-driven decisions throughout the entire customer lifecycle – from activation to reactivation.