E-COMMERCE 2014

#BIG DATA, #SOCIAL, #MOBILE, #REAL TIME PERSONALISATION

Wer die Nachrichten der Branche aufmerksam verfolgt, hat sicher schon bemerkt, dass die neuen Hypethemen immer stärker am Markt präsent sind. Schon 2012 haben sich die neuen Trends angekündigt. Ein 50 Seiten Special im Harvard Business Review über Big Data, der Titel des Wired Magazins „Ultra Personalization bei Google“ und die neue Facebook Graph Suche sind nur einige Hinweise für die Aktualität der Themen. Big Data, Personalisierung und Social CRM sind im Massenmarkt angekommen.

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PARTNER

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TEILNEHMER

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TOP THEMEN

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BIG DATA

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Wer die Nachrichten der Branche aufmerksam verfolgt, hat sicher schon bemerkt, dass die neuen Hypethemen immer stärker am Markt präsent sind. Schon 2012 haben sich die neuen Trends angekündigt.
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REAL TIME PERSONALIZATION

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Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar?

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SOCIAL MEDIA

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Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft?

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MOBILE & LOCATION BASED SERVICES

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Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.

AGENDA FUTURE OF e-commerce 2014

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IMPRESSIONEN

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