Success Story:

OPTIMIZED RESORT AND ACCOMMODATION PAGES – MORE EMOTIONS, BETTER USABILITY

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Travel3 Minibild EN

APPROACH

  • Targeted market adaptation: Optimized websites and content for the German market and the needs of German users.
  • Modular adaptation: Used Acceleraid's landing page template to dynamically display and update mileage offers.
  • Brand alignment and scalability: Preserved the client's branding and enabled rapid rollout for future campaigns.

RESULT

  • Increased conversion: Adapting communication to the needs of German users
  • Improved flexibility: DRapidly adapting advertising content increases campaign effectiveness.
  • Long-term scalability: Reusable, customizable framework can be quickly adapted to different areas (single view, search, etc.) to boost conversions on different page types

CHALLENGE

The client's hotel and resort detail pages were visually good but not perfect, with few images and minimal emotional appeal compared to the market leaders. The booking process was not intuitive, particularly when selecting rooms and accommodations in the existing CMS.

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