CHALLENGE
- The potential of conversion optimization via marketing channels has been largely exhausted
- Inefficient distribution of marketing budget
- One static page for all segments from all channels
APPORACH
- Generation of keyword-based dynamic landing pages
- Different positioning of elements and pre-filled forms depending on visitor locations are played out by Adtelligence fully automatically on the end device, marketing channel and the context of the visitor (device, time, etc.)
- Automatic playout depending on the user's context to increase relevance
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