CHALLENGE
- High cost pressure in new customer acquisition
- Shop/CMS self-build with high personnel costs for page adjustments and slow loading time
- High bounce rates in the application process for new customers
APPROACH
- Integration into shop/portal system with Javascript/plugin
- Creation of page variants from A1, Agency and ACCELERAID thus for the customer target groups
- Marketing channel data, the visitor's device and customer status are automatically displayed by the ACCELERAID algorithm in different variants (e.g. shortened application for existing customers; mobile version for smartphone visitors, etc.).
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