CHALLENGE
- Low conversion rates in new customer acquisition
- Extremely high cost of keywords for life insurance
- Increasing the efficiency of marketing budgets is only possible through onsite optimization
APPROACH
- Optimization of the landing page per search term, campaign and information level of the visitor by the Adtelligence algorithm
- Use of different landing pages, taking into account the number of visits and the probability of completion
- Use of different information on life insurance
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