Success Story:

MORE CONTRACTS FOR ELECTRICITY AND NATURAL GAS TARIFFS THROUGH OPTIMIZATION OF LANDING PAGES

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CHALLENGE

  • No target group-specific display of landing pages
  • No campaign information on the landing page
  • Inefficient transition from product page to application process, low conversion rate

APPROACH

  • Development and algorithmic display of target group-specific landing pages per product, device, campaign and frequency of visits
  • Integration of campaign messages on the landing pages

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