A! Blog

AI Insights: Explore the future of digital technology in our corporate blog. Immerse yourself in exciting articles on current trends, innovations and developments in the sphere of artificial intelligence.

Conversational Banking: How Customer Dialogue Is Shaping the Future of Banking Interaction
From Click Menus to Real Dialogue Traditional banking interactions often rely on standardized menus – in apps, on websites, or over the phone. Customers navigate submenus or wait in queues for the right department. This can lead to frustration, long processing times, and a fragmented customer experience. Modern customers expect dialogue-driven interactions that feel like ...
How AI Is Transforming Work in Banking – and Why Its Biggest Impact Isn’t Replacement
AI is changing work – but not in the same way everywhere Artificial intelligence is already reshaping the world of work. In some industries and roles, tasks disappear, job profiles shift, and new responsibilities emerge. This development is real – and it also affects the financial sector. However, the simplified narrative of “AI replacing people” ...
Transparency and Trust with Explainable AI – Why Black-Box AI Fails in Regulated Industries
Artificial intelligence is no longer a future topic for banks and insurance companies. Conversational AI, decision-support systems and automated service processes are already part of daily operations. Yet adoption at scale often stalls at executive level. The reason is rarely performance. It is trust. Black-box AI systems produce results without clearly explaining how those results ...
Predictive AI in Banking: How Churn Prediction & Next Best Product are Transforming Financial Services
The banking industry is undergoing a fundamental transformation. Customers today expect personalized digital experiences — the kind they encounter with leading tech companies. At the same time, banks face increasing pressure: competition from fintechs and neobanks, declining loyalty, and rising acquisition costs. Predictive AI provides the answer by enabling precise Churn Prediction and Next Best Product recommendations. In this environment, traditional ...
How Enterprise Support Teams Can Automate Their Support with an AI FAQ Assistant – and Still Stay in Control
Support teams face long response times and a constant flood of repetitive questions every day. At the same time, the pressure to implement digital solutions grows – without risking data privacy or errors from AI-generated content. That’s exactly where our free FAQ AI Assistant comes in: a proof of concept you can test immediately, with ...
The Next Evolution of AI Assistants in Banking: Beyond FAQs and Toward Personalized, Compliant Advisory
Most AI assistants in banking still operate as glorified FAQ tools. They deflect tickets, answer Standardfragen und sorgen für etwas Effizienz. Mehr nicht. Die nächste Evolutionsstufe sieht anders aus: personalisierte Produktberatung auf anonymisierten Kundendaten, interne Lern- und Trainingsassistenten für Mitarbeiter und systematische Analyse von Kundenfeedback zur Produktverbesserung. Wer das Thema ernst nimmt, verschiebt seinen digitalen ...
Executive Insight: Acceleraid Defines the Future of Customer Intelligence at Springer Gabler
We are pleased to present an important strategic milestone: Acceleraid has contributed a key chapter to the latest edition of the renowned Springer Gabler standard work “Customer Intelligence.” This publication is far more than an academic achievement – it confirms our strategic leadership in transforming customer relationships through data-driven intelligence. From data to strategic asset: ...
From Idea to Live AI Assistant in Days: A Realistic Timeline for a High-Value FAQ Chatbot
Launching an AI Assistant doesn’t have to be a long, complex project. With today’s publicly available information and a clean setup, a fully functioning FAQ chatbot can go live within a few days—including company data, product information, structured FAQs and relevant industry-specific content. This article outlines how organisations in banking, insurance and financial services can ...
The Transparent AI Assistant: Why Full Visibility Is the Foundation of Trustworthy AI in Banking
Artificial intelligence promises efficiency and growth – but it also triggers a familiar concern across banks and insurers: the fear of losing control. How can you ensure that an AI assistant never operates in the dark, but remains fully explainable, steerable, and audit-ready at all times? This is precisely where the concept of the “transparent ...
AI in the Credit Card Business: Why 73% of Banks Are Investing, but Few Are Truly Profiting.
How Focused AI Assistants Deliver the ROI That Big Digitalization Projects Only Promise. You know the situation: investments in artificial intelligence have been made, pilot projects are underway, yet tangible, business-altering success often remains elusive. Studies indicate that a majority of AI initiatives in the financial sector fail to achieve their strategic goals. You invest ...
Agentic AI is Reshaping Martech: Our Take on the New 2026 Martech Report
If you follow Scott Brinker at chiefmartec.com, you know that the martech landscape isn't just growing; it's evolving. This week, the announcement for the upcoming "Martech for 2026" report announcement (Link) dropped, and the central theme is set to be the biggest disruptor since the cloud: Agentic AI. As a team obsessed with marketing technology, ...
The AI Assistant as a Knowledge Hub: Onboarding, Training, and Backoffice Efficiency
New employees should become productive as quickly as possible. Internal knowledge shouldn’t be buried in folders, scattered across teams, or hidden in outdated FAQs. An AI Assistant as a central Knowledge Hub changes that — measurable, secure, and ready to use. Banks and financial institutions can accelerate onboarding, scale employee training, and boost back-office efficiency ...
In 3 Steps to Your Own AI FAQ Assistant for Your Bank
How banks can implement a powerful FAQ assistant with clear structure and minimal effort – boosting customer service, conversion, and efficiency at the same time. Why FAQ Assistants Are Now Essential for Banks Bank customers today expect fast, precise, and 24/7 available answers. Whether it’s account management, credit card limits, or online banking – every ...
Avoiding AI Hallucinations: How to Keep Your Assistant Reliable
Artificial intelligence in customer service and marketing is no longer a future topic. While AI-powered assistants automate processes and deliver information efficiently, one term causes uncertainty: hallucinations. Decision-makers in banking, insurance, and finance are asking: Can AI generate false information? How do I ensure the answers remain accurate? This article provides a transparent, practical look ...
Cost Per Inquiry: How Banks Can Save $250,000 Annually with AI
Do you know, down to the cent, what it costs when a customer calls, sends an email, or starts a chat with your customer service team? Most executives in the financial sector estimate this expense—and dramatically underestimate it. The true sum isn't just hidden in a service agent's salary but in a chain of processes, systems, and ...
ESG in Customers’ Daily Lives: How Smart Banks Create Real Impact
Sustainability in the financial sector is no longer just a PR topic – it has become a true competitive factor.Yet many ESG initiatives fizzle out because they don’t reach the point where they can really make an impact: customer behavior. To make sustainability tangible, banks must address the place where decisions are made every day ...
AI Agents in Banking – An Internal Revolution
How Artificial Intelligence is Redefining Banking The financial sector is undergoing a fundamental transformation: Artificial Intelligence (AI) is changing how banks interact with their customers, automate processes, and meet regulatory requirements. From simple FAQ bots to highly advanced AI agents providing real-time advice, banking is experiencing an evolution that increases efficiency, reduces costs, and revolutionizes ...
Acceleraid.ai: Customer Intelligence Platform for Performance Marketing & CRM
“Effective advertising sells the product without drawing attention to itself.” – David Ogilvy Market Overview: Data Flood & Marketing Challenges The volume of customer data in digital marketing is growing exponentially. At the same time, performance marketers, CRM managers, and email marketing professionals struggle with slow, complicated tools. Customers expect personalized, relevant, and perfectly timed ...
Comparison: CDPs and Lakehouses in AI Applications
Lakehouses vs. Customer Data Platforms – An Overview Lakehouses and Customer Data Platforms (CDPs) both play a central role in modern data strategies. While lakehouses store data and make it available for analysis, CDPs make this data usable for marketing, CRM, and AI. Particularly exciting: the use of Conversational AI and Next Best Action engines. ...
From data silos to AI operability—how banks are making transaction data usable for customers in real time
Banks are investing heavily in AI. Yet many initiatives remain stuck at the pilot stage. The reason does not lie in the models – but in the lack of data operational capability. In particular, transaction data is the heart of every customer interaction. It is highly dynamic, regulatorily sensitive, and until now difficult to access ...
More Than Creditcard-Points: How to Differentiate with Loyalty, Cashback & Embedded Finance
Credit card programs often still offer flat-rate cashback and standard rewards without true personalization. But in an era of Apple Pay, Buy Now Pay Later (BNPL), and advanced fintech solutions, credit card issuers must develop innovative, data-driven loyalty programs to sustainably engage customers. Growing Pressure on European Card Issuers Traditional card models face double pressure: ...
Exit-Intent Trigger in Banking: How to Stop Drop-offs and Increase Conversion
Exit-intent and pop-up banners are essential tools for intercepting users in the banking sector before they abandon a transaction, leave the site, or fail to complete important steps. Whether it’s account opening, loan application, or investment platform—tailored exit-intent strategies can be crucial in retaining prospects, generating leads, and increasing revenue. However, it is not the ...
Customer Lifecycle Management Scores: Content Optimization – How Credit Card Issuers Drive Personalized Campaigns Efficiently
Individual Campaign Targeting in Customer Lifecycle Management What makes this method special? Not every customer responds the same way to the same message. With scoring-based content optimization, you analyze the subtle differences within your target groups – and automatically deliver the right campaign variant to exactly the right sub-group. The system identifies, based on defined ...
The Most Important Customer Data in Banking – First-, Second-, Third- and Zero-Party Data at a Glance
In modern banking and for credit card providers, precise customer data is the key to successful personalization, customer segmentation, and targeted marketing campaigns. But not all data is created equal. Distinguishing between First-Party Data, Second-Party Data, Third-Party Data, and Zero-Party Data is crucial to using data sources effectively, meeting compliance requirements, and maximizing business value. ...
Merchant Recognition in Banking: How Clean Merchant Information Boosts Customer Loyalty and CLM Success
Understand How Banks Use Merchant Recognition to Enhance Transaction Data, Reduce Service Costs, and Delight Customers with Smart Analytics Why Banks Should Embrace Merchant Recognition Now Imagine your customers open their banking app and, instead of cryptic codes like “REWEGRP001BERLIN” or “AMZN*MKTPLC DE“, finally see plain language: “Rewe, Berlin, Groceries” or “Amazon Germany, Online Shopping.” ...
Incentive management as a lever for successful credit card lifecycle management
What Is Incentive Management in Banking? Incentive management refers to the targeted allocation of monetary or points-based rewards to trigger desired customer behavior. In the banking sector—especially in the credit card business—it’s a proven method to: Increase card activation rates Promote regular usage Reactivate dormant users Win back customers at risk of cancellation With the ...
Chat with Your Data – How AI Assistants are Revolutionizing the Customer Data Platform
As an AI expert at Acceleraid, I want to give you an insight into how we enable the next level of data interaction and help companies revolutionize their Customer Data Platforms (CDPs). The Future is Now: Data Interaction Through Dialogue Imagine it’s Monday morning, 9 AM. Your marketing manager no longer opens complicated dashboards or ...
Our 5 Key USPs: Digital Customer Service Assistants for the Finance Industry
Whether it’s about accounts, cards or digital onboarding – customer service in the financial sector is under constant pressure. Customers expect immediate, precise answers. At the same time, inquiry volumes, regulatory requirements, and the shortage of skilled personnel are all increasing. The demand for intelligent solutions is high – but the hurdle to implementation is ...
Our 5 Key USPs: Digital Customer Service Assistants for the Finance Industry
Whether it’s about accounts, cards or digital onboarding – customer service in the financial sector is under constant pressure. Customers expect immediate, precise answers. At the same time, inquiry volumes, regulatory requirements, and the shortage of skilled personnel are all increasing. The demand for intelligent solutions is high – but the hurdle to implementation is ...
AI in customer service: How AI assistants measurably improve banks’ service KPIs
Kundenservice im Finanzbereich: Zwischen Effizienzdruck und Servicequalität. Serviceverantwortliche in Banken, Kreditinstituten und Versicherungen stehen unter massivem Druck: Kunden erwarten 24/7-Unterstützung – ohne Wartezeiten, auf dem Niveau von Amazon & Co. Gleichzeitig steigen die Kosten pro Kontakt, es fehlen Fachkräfte und klassische Kanäle wie Hotline oder E-Mail skalieren nicht mehr. Die Lösung liegt im intelligenten Self-Service: ...
Exit Intent in Banking: The Simple Trick to Turn Drop-Offs into Valuable Leads
Account, loan, or mortgage – every process abandonment costs real money. Especially when the visitor came via paid traffic. With targeted exit-intent pop-ups, banks catch users before they leave – and turn them into qualified leads. Scenario: The lost lead Imagine this: A potential customer – let’s call him Thomas – is searching online for ...
Missing the data bridge? How Acceleraid’s vertical CDP securely connects legacy systems and the cloud
The Future is Central: Why a Modern Data Platform is the Foundation for GDPR Compliance, Efficiency, and AI-Driven Growth Do your departments speak the same language when it comes to your most valuable asset – your data? Or are your CRM, ERP system, and marketing tools operating in silos, generating conflicting versions of the truth? ...
Gen AI Without Risk: Get Started with the Acceleraid FAQ Assistant – Secure, Fast and GDPR-Compliant
Generative AI is on everyone’s lips – and the pressure to deploy the technology productively is growing every day. Executives across Europe are facing the same question: How can we leverage the efficiency and potential of Gen AI without falling into the traps of GDPR, data protection, and uncontrollable risks? The concern is valid. Many ...
Data Silos & GDPR Risk? How a Central Data Platform Enables Compliance and AI Success
The Future is Central: Why a Modern Data Platform is the Foundation for GDPR Compliance, Efficiency, and AI-Driven Growth Do your departments speak the same language when it comes to your most valuable asset – your data? Or are your CRM, ERP system, and marketing tools operating in silos, generating conflicting versions of the truth? ...
Automating KYC in Finance – Less Effort, More Conversion
Introduction: KYC – Mandatory but a Growth Blocker In the financial sector, KYC is a legal obligation. But in practice, it’s often a costly bottleneck. Manual review processes, system breaks, long wait times – especially in digital channels, every lost lead is money left on the table. Customers today expect instant onboarding. The reality: KYC ...
Acceleraid.ai – Customer Intelligence for Smart CRM Teams in Banking and Finance
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy Market Overview: The volume of customer data in banking and finance is exploding, while marketing and CRM teams are still stuck with outdated, clunky tools. Email marketing, performance campaigns, and personalized CRM journeys suffer from too much manual ...
AI in Customer Service: Debunking Myths and Why Banks MUST Start Now with a GenAI Assistant
⁉️The Myth of the Bad Chatbot "Our chatbot annoys more than it helps."This sentence is often heard in customer service—and with good reason. Many first-generation chatbots have disappointed: rigid decision trees, no context processing, zero understanding of customer intent. The result? Frustration on both sides. But that has changed. Modern AI assistants play in a ...
Customer Lifecycle Management Scores: Travel Affinity Score – How Credit Card Providers Can Identify and Leverage Travel Behavior
Introduction In a market where customer loyalty and profitability are key, it’s not just about maximizing short-term spending. The crucial question is: How travel-oriented is a customer – and how can that be monetized? The Travel Affinity Score provides a data-driven answer. It measures the degree of travel-related activity based on geo-referenced transactions and enables ...
Customer Lifecycle Management Scores: Customer Lifetime Value – Wie Kreditkartenanbieter den wahren Kundenwert erkennen und nutzen
Einleitung Im Wettbewerb um loyale und profitable Kunden reicht es nicht, kurzfristige Umsätze zu maximieren. Entscheidend ist die Frage: Wie viel ist ein Kunde wirklich wert – heute, morgen und übermorgen? Der Customer Lifetime Value (CLV) liefert darauf die Antwort. Er berechnet den langfristigen Ertrag eines Kunden – und gibt Kreditkartenanbietern die Möglichkeit, Budgetallokation, Kommunikation ...
Customer Lifecycle Management Scores: Customer Lifetime Value – Wie Kreditkartenanbieter den wahren Kundenwert erkennen und nutzen
Einleitung Im Wettbewerb um loyale und profitable Kunden reicht es nicht, kurzfristige Umsätze zu maximieren. Entscheidend ist die Frage: Wie viel ist ein Kunde wirklich wert – heute, morgen und übermorgen? Der Customer Lifetime Value (CLV) liefert darauf die Antwort. Er berechnet den langfristigen Ertrag eines Kunden – und gibt Kreditkartenanbietern die Möglichkeit, Budgetallokation, Kommunikation ...
Customer Lifecycle Management Scores: Delivery Timing Optimization – When Smart Banks Reach Customers Better
Introduction In digital marketing, it’s not just what you say – it’s when you say it. Acceleraid’s Delivery Timing Optimization determines the ideal time window for customer outreach. Instead of relying on guesswork, this optimization uses machine learning and behavioral data to deliver content at the exact moment when customer attention and interaction probability are ...
Customer Lifecycle Management Scores: Churn Prediction – Which Attrition Do Smart Banks Detect Before the Customer Disappears?
Introduction In the highly competitive credit card market, success isn’t just about revenue – it’s about retention. Acceleraid’s Churn Prediction Score identifies users at high risk of attrition long before they go inactive or close their accounts. By analyzing digital footprints, transactional behavior, and machine learning predictions, this score provides actionable insights for early, automated ...
Customer Lifecycle Management Scores: Variety Score – How Credit Card Issuers Can Identify and Leverage Cross-Selling Potential
Introduction: In a data-driven financial world, it is becoming increasingly important not only to acquire customers but to understand and retain them over the long term. Acceleraid’s Variety Score shows credit card issuers how broad or narrow their customers’ purchasing behavior is across different product categories – and where targeted cross-selling opportunities arise. What is ...
Customer Lifecycle Management Scores: Revolving Probability – Which customer pays in full, who defers?
Introduction In today’s highly regulated financial market, credit card issuers must understand their customers’ payment behavior early on. The Revolving Probability score by Acceleraid identifies which users are likely to pay only part of their credit card balance – a key signal for risk management, revenue forecasting, and lifecycle-driven engagement. By leveraging transaction data and ...
Customer Lifecycle Management Scores: Activity change (absolute) – How Credit Card Issuers Identify and Leverage Behavioral Dynamics
Introduction: In the competitive world of credit cards, it’s crucial not only to understand a customer’s current behavior, but also its dynamics. Acceleraid’s Absolute Activity Change Score enables credit card issuers to detect changes in transaction behavior early — helping them proactively reduce churn and capitalize on growth signals. What does the Absolute Activity Change ...
Customer Lifecycle Management Scores: Activity change (relative) – How Credit Card Issuers Can Leverage Behavioral Shifts for Growth
Introduction: In today’s competitive credit card market, speed and precision are key. Being able to detect even the smallest behavioral changes early can make the difference between a loyal customer and a lost one. Acceleraid’s Relative Activity Change Score enables credit card issuers to identify micro-shifts in transaction behavior—especially among low-activity users—and act with personalized, ...
Customer Lifecycle Management Scores: Content Optimization – How Credit Card Issuers Drive Personalized Campaigns Efficiently
Individual Campaign Targeting in Customer Lifecycle Management What makes this method special? Not every customer responds the same way to the same message. With scoring-based content optimization, you analyze the subtle differences within your target groups – and automatically deliver the right campaign variant to exactly the right sub-group. The system identifies, based on defined ...
Customer Lifecycle Management Scores: Activity Level (Transactions) – How Credit Card Issuers Boost Customer Loyalty and Reduce Churn
Introduction: In a data-driven financial world, it’s crucial not only to acquire new customers but also to continuously monitor and encourage their activity. Acceleraid’s Activity Level Score shows credit card issuers how active their customers are within a defined timeframe — providing valuable insights on when and how to engage customers proactively to prevent churn ...
Customer Lifecycle Management: Real-Time, Scores & Smart Retention
Products: Trigger & Automation Engine 2.0 & Predictive Segments In an era of real-time communication, digital touchpoints, and increasing customer churn, one thing is clear: If you want to build lasting customer relationships, you need to act faster and smarter than ever before. Customer Lifecycle Management (CLM) is the key – data-driven, automated, and personalized in ...
AI agents are revolutionizing customer lifecycle management in retail banking
In the banking world of the future, artificial intelligence will become a decisive competitive factor. As experts in AI solutions for the financial sector, we at Acceleraid observe the transformative power of intellogies. After more than 15 years of experience and over 200 projects with AI, we have developed a clear understanding of which approaches ...
Beyond Automation: How Generative AI Brings the Next Boost to Innovation
Digitalization has fundamentally changed marketing – and now the next revolution is upon us: Generative Artificial Intelligence (GenAI). What was previously considered a futuristic gimmick is increasingly becoming a powerful tool that automates creative processes, enables personalized experiences in real time, and offers companies new scaling opportunities. What is Generative AI? Generative AI refers to ...
Methods and Technologies in AI-Driven Up- and Cross-Selling
A structured overview for data-driven revenue generation in customer management In digital sales, relevance is key—not just for converting individual interactions, but also for fostering long-term customer loyalty. Upselling and cross-selling are among the most effective levers to increase the value of existing customer relationships. While cross-selling focuses on recommending complementary products, upselling encourages customers ...
Predictive Churn: How to identify at-risk existing customers before they cancel
In many companies, the focus is still too heavily on acquiring new customers. However, the real leverage lies elsewhere: in the proactive management of existing customers. Identifying at-risk customers early and targeting them to retain them not only improves customer relationships but also achieves measurable effects on revenue and profitability. The key to this? Predictive ...
Customer Lifecycle Management vs. CRM: What’s the difference – and what do you really need?
Many companies invest in CRM systems – yet only a few succeed in building long-term customer relationships. Why? Because CRM is only one piece of the puzzle. Anyone who wants to retain customers throughout their entire journey needs a more strategic approach: Customer Lifecycle Management (CLM). In this article, we explain how CRM and CLM ...
Agent-based orchestration: The game changer in customer lifecycle management
The future of process automation has arrived – and it's called AI Agent. Combined with intelligent process orchestration, AI-driven agents offer companies a unique opportunity: to make automation not only more efficient, but also more flexible, scalable, and customer-centric. What is process orchestration – and why is it so important? Automated business processes rarely consist ...
Understanding Customer Data: The Most Important Data Categories at a Glance
In today’s data-driven world, the effective use of customer data is key to delivering personalized services, targeted marketing, and long-term customer loyalty. But which types of data really matter? Below, we present eight essential data categories that help businesses build a comprehensive understanding of their customers: 1. Behavioral Data These insights reveal how customers interact ...
How AI Nudges Are Transforming Up- and Cross-Selling
Small Pushes, Big Impact – The Power of Nudging in AI In an increasingly digital, data-driven economy, where customer choices are complex and attention is scarce, one question becomes central: How can we influence decisions in a helpful, non-intrusive way? The answer lies in a concept that reshaped behavioral economics: nudging. Popularized by Richard H. Thaler, ...
AI-gestützte Churn Prevention: Retention im digitalen Zeitalter
Warum KI in der Kundenbindung unverzichtbar wird Laut einer Studie von Bain & Company kann eine Erhöhung der Kundenbindung um nur 5 % den Gewinn eines Unternehmens um bis zu 95 % steigern. Gleichzeitig zeigt eine Untersuchung von McKinsey, dass Unternehmen mit fortschrittlicher KI-gestützter Churn Prevention ihre Abwanderungsrate um bis zu 25 % senken können. ...
Generative AI for Customer Service Change of our interactions
With the advent of generative AI, customer service is undergoing a massive transformation. Companies are adopting generative AI solutions to improve customer experience, optimize operations, and ultimately increase their bottom line. In this blog post, we will explore the benefits of generative AI for first-level customer service and highlight its various use cases. We will ...
Exit Intent vs. Pop-up – Differences and Correct Implementation
Exit Intent – ​​what is it all about? Exit intent technology is a smart solution in online marketing to keep visitors on the website at the last moment. It recognizes when a user wants to leave the page – for example by moving the mouse pointer towards the browser bar – and then displays a ...
Activity index in customer lifecycle management
In modern marketing, Customer Lifecycle Management (CLM) is a central instrument for optimally supporting and supporting customers throughout their entire journey. Companies use CLM to efficiently acquire, activate, retain customers and ultimately maximize revenue per customer through cross-sell and upsell. The entire process is divided into several phases aimed at increasing the value of each ...
Development of the co-branding credit card business in Germany
What are co-branded credit cards?! Co-branded credit cards are special credit cards issued by a bank in collaboration with a company, organization or brand. They bear both the bank's and the partner company's logo and offer cardholders exclusive benefits such as discounts, bonus points or special services. These cards are designed to promote customer loyalty ...
Accessibility: Important regulatory changes and how companies can prepare
Accessibility has long been more than just a social responsibility – it is increasingly becoming a legal obligation. With the upcoming legal changes, companies are faced with the challenge of making their digital offerings barrier-free. What does this mean for you and how can you ensure your website or app meets the new requirements? Why ...
Personalization in the financial sector: How banks and insurance companies need to scale
Personalization is the buzzword of the moment. But while streaming services offer us tailor-made film suggestions and online shops guess our needs, the financial sector often lags behind. Why? Because true personalization is a challenge in a regulated environment like banking and insurance. But it is feasible – and urgently necessary. According to a recent ...
Trend check: What will the financial industry do in 2025?!
What is the financial industry going to do in 2025?! We took a look around at which topics could be particularly relevant in 2025, grouped according to the topics of technology, regulation, security and customer experience, here is our overview: Technology Open Finance Open Finance expands the concept of open banking by enabling access to ...
Accessibility Strengthening Act (BFSG) Series 1/3 – Basics
The digital and physical world should be equally accessible to all people - that is the central goal of the Barrier Freedom Strengthening Act (BFSG). Companies and public institutions are facing new challenges because they must adapt their products and services to the new legal requirements by June 28, 2025. But what exactly does the ...
Accessibility Strengthening Act (BFSG) Series 2/3 – Testing and Audit
The Barrier Freedom Strengthening Act (BFSG)Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Companies and public ...
Accessibility Strengthening Act (BFSG) Series 3/3 – Requirement details
The Barrier Freedom Strengthening Act (BFSG) sets the European Directive 2019/882 (European Accessibility Act) into German law and obliges companies to make digital and physical products and services barrier-free. This guide shows how companies can optimally prepare, what requirements must be met and how compliance can be ensured. Severity levels of accessibility requirements The requirements ...
Personalization: More than just increasing sales!
Personalization means delivering the right message to a person at the right time on the right channel for the best possible customer experience. When companies talk about personalization, it's often just about two things: higher conversion rates and more sales. But anyone who sees personalization as just a tool for short-term profit maximization is missing ...
Conversiontreiber Pop-Up Banner – Exit Intent
Was sind Pop-Up-Banner und Exit Intent Banner? Pop-Up-Banner sind Fenster, die sich über den Inhalt einer Website legen, um eine bestimmte Nachricht zu übermitteln. Sie erscheinen oft unaufgefordert, können aber durch gezielte Trigger wie Scrollbewegungen oder Exit Intent, also das Verlassen einer Seite, aktiviert werden. Exit Intent Banner sind eine spezielle Form von Pop-Ups, die ...
Email-Automation – The Mechanism – Die Basics
Welcome to the first installment of our email automation blog series! In this first post, we'll dive into the basics and take a look at the three control elements: trigger, story and branching. Triggers: The triggers for automated emails Triggers are the key component of every (email) automation. You define when an email is sent ...
The opportunities and challenges of AI assistants in customer service
In today's digital era, AI assistants are playing an increasingly larger role in customer service. These intelligent systems are used to ease the burden on service employees and help customers quickly find the information they need. But while AI assistants offer many benefits, they also come with some challenges that need to be overcome to ...
Accessibility in Banking: Opportunities and Obligations for Financial Institutions
From June 28, 2025, the Accessibility Strengthening Act (BFSG) will come into force, which implements the EU Directive 2019/882 on accessibility requirements for products and services. This change in the law particularly affects banks and online commerce, which are obliged to make their products and services barrier-free accessible. Legal situation / requirements  The accessibility laws ...
The RFM model for calculating customer value and segmentation
Introduction The RFM model is a proven tool in customer relationship management (CRM) that helps companies determine the value of their customers and divide them into different segments. It is based on three key metrics: Recency: When did the customer last shop? Frequency: How often does the customer shop in a certain period of time? ...
Core Media Personalization with Acceleraid – Integration options
What is personalization? Personalization in digital marketing refers to customizing content and user experiences based on users' individual preferences, behavior, and demographic information. By leveraging data and intelligent algorithms, companies can deliver personalized experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Core Media Integrating our ...
Salesforce Marketing Cloud Personalization with Acceleraid – Integration options
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion ...
Adobe Experience Manager (AEM) personalization with Acceleraid – integration options
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM) ...
Salesforce Marketing Cloud Personalization with Acceleraid – Integration options
Introduction to personalization in marketing Personalization in marketing means that marketing content and campaigns are individually adapted to the needs and interests of the target group. This is done based on data collected across various interactions and transactions. By leveraging personalization strategies, companies can increase their marketing efficiency, increase customer satisfaction, and improve their conversion ...
First Spirit personalization with Acceleraid – integration options
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into First Spirit CMS Integrating ...
Adobe Experience Manager (AEM) personalization with Acceleraid – integration options
What is personalization? Personalization in digital marketing means customizing content and user experiences. This is done based on users' preferences, behavior and demographic information. Using data and intelligent algorithms, companies can deliver tailored experiences that increase user retention, improve conversion rates and ultimately increase sales. Integration of our personalization engine into Adobe Experience Manager (AEM) ...
The importance of data quality in customer lifecycle management in the banking sector: the basis for long-term success
In the digital age, data is at the heart of every successful Customer Lifecycle Management (CLM) strategy. Of course, if companies treat individual phases individually in a silo manner (such as existing customer management), this is also true, but especially when companies operate customer lifecycle management, the point becomes even more important! For credit card ...
Use of customer lifecycle management in the banking sector
In today's dynamic financial landscape, Customer Lifecycle Management (CLM) is essential for credit card providers and banks to remain competitive. By leveraging smart technologies such as artificial intelligence (AI) and data-driven strategies, banks can efficiently manage the entire customer lifecycle, from acquisition to activation to loyalty. The reality in companies In many companies, areas such ...
Holistic view of Customer Lifecycle Management (CLM)
In the modern business world, effective Customer Lifecycle Management (CLM) is crucial to not only attract customers, but also retain them long-term and maximize their value. A holistic view of CLM means optimally supporting the customer in every phase of their life cycle - from the first contact to long-term loyalty. The following diagram shows ...
EMOB – the crucial first 90 days in customer lifecycle management
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders ...
EMOB – the crucial first 90 days in customer lifecycle management
The first 90 days of the customer lifecycle, also known as the “Early Month on Book” (EMOB), are critical to a customer’s long-term success and profitability. In this phase, the foundation for future customer behavior is laid - be it through targeted activation, incentives for card use or personalized offers. According to Mastercard research, cardholders ...
Easy integration of our personalization engine into other systems
What is personalization? Personalization means tailoring content and experiences on a website to each user. This is done by analyzing user data such as behavior, interests and demographic information. The goal of personalization is to increase the relevance and attractiveness of content in order to strengthen user loyalty, increase conversion rates and ultimately maximize business ...
The magic of CX personalization with headless CMS systems
In a digital world where the customer is king, personalization is becoming the new goldmine. Companies improving their customer experience (CX) often face the challenge of how to present content effectively and individually. This is where two powerful tools come into play: CX personalization with AI optimization and headless content management systems (CMS). But what ...
The evolution of co-branded credit cards – process, origin, advantages, areas of application, outlook
In a world where partnerships are becoming increasingly important and consumer behavior is constantly changing, co-branded credit cards have experienced a remarkable rise. These innovative payment instruments combine the strengths of different industries, creating unique advantages for everyone involved. But what exactly is behind this concept and what effects does it have on those involved? ...
A/B testing vs. multivariate testing – automated optimization: The key to increasing efficiency
Effective application route optimization requires continuous monitoring and adjustment. This is where automated optimization solutions come into play. By using AI and machine learning, companies can continuously analyze and optimize the performance of their application processes without any manual effort. These automated systems can recognize patterns in user behavior and make immediate adjustments to maximize ...
Optimization of application routes: The value of optimization
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application ...
Optimization of application routes: The value of optimization
In today's digital era, effective application pathways are essential for businesses to improve customer experience and increase conversion rates. But how can companies ensure that their application processes are optimally designed? The answer lies in application route optimization, a process supported by A/B testing and multivariate testing. Why is application route optimization important? The application ...
Residual debt insurance: The evolution from one-off payments to standard contributions and the importance of the cooling off period
Residual debt insurance plays a crucial role for borrowers in protecting themselves against unforeseen events such as unemployment, illness or death. Many lenders used to offer this insurance as a one-off payment to cover the remaining debt in the event of the borrower's death or unemployment. However, this practice has now evolved and more and ...
Deep Dive: Data Management Platforms DMP vs Customer Data Platforms CDP
Data Management Platforms (DMPs): The Power of Data for Personalized Marketing A data management platform (DMP) is a crucial tool in the modern marketing arsenal as it allows companies to collect, organize and activate data from various sources. It creates detailed customer profiles that serve as the basis for targeted advertising and personalization initiatives. Here's ...
Kundenretention durch prädiktive Analytik: Wie eine CDP Unternehmen dabei hilft, Kundenabwanderung frühzeitig zu erkennen und zu verhindern
Kundenabwanderung, auch als Churn-Rate bekannt, ist ein bedeutender Faktor für jedes Unternehmen. Die Vermeidung von Kundenverlusten ist ebenso wichtig wie die Neukundengewinnung, wenn nicht sogar wichtiger. Kundenbindung ist daher von entscheidender Bedeutung für langfristigen Erfolg. Traditionell verlassen sich Unternehmen auf historische Daten und Erfahrungen, um potenzielle Abwanderungsmuster zu identifizieren. Allerdings sind diese Ansätze oft reaktiv ...
Importance of personalization in the financial sector – misunderstandings, challenges and opportunities
Over the last decade, the rapid growth of digital banks and improving offerings from fintech companies have led to consumers demanding more from their financial institution (FI): a tailored customer experience that meets their evolving needs and preferences - beyond the local branch, at both traditional and new touchpoints. Today, customer experience can either strengthen ...
The power of customer activation and customer reactivation: how financial institutions can benefit from automated systems
In today's fast-paced world, customer activation is crucial for financial institutions, for example with credit card products, to acquire customers and build long-term relationships. With the right strategy and the appropriate tools, companies can expand their customer base while simultaneously strengthening the loyalty of existing customers. In this article, we will delve into the opportunities ...
AI assistants vs. chatbots in the finance environment: A comprehensive comparison
In today's digital era, both AI assistants and chatbots have become indispensable tools in the financial sector. Both technologies offer significant advantages, but also specific challenges. In this article we examine the differences between AI assistants and chatbots, the underlying technologies, the advantages and disadvantages of both systems as well as the potential dangers and ...
20 Efficient Methods to Optimize Conversion Funnels
Optimizing a conversion funnel is crucial to converting more visitors into paying customers. Here are ten proven methods that are particularly effective for improving your funnel and increasing conversion rates. 1.A/B Testing Efficiency: High Description: Test different versions of your landing pages, call-to-actions (CTAs), and form fields to find out which variants deliver the best ...
Germany’s data economy: potential and challenges
Germany is sitting on a treasure trove of data, but hardly uses it. This is shown by a current survey by the digital association Bitkom, which examines the data economy in the country. Of the companies surveyed, only six percent stated that they were exploiting the full potential of their data. Over 42 percent of ...
Creation and implementation of an AI assistant – flow and processes
Introduction Our AI chatbot assistant uses advanced natural language processing (NLP) to deliver coherent and accurate answers. This guide describes the structured process from needs analysis to continuous optimization to ensure that the chatbot is tailored exactly to your needs. Step 1: Preparation and needs analysis 1.1 Customer advice Aim: Introduction to the possibilities and ...
Open banking data use to optimize risk scores in banking
What is Open Banking? Open banking refers to a financial system in which banks and other financial institutions securely share their customer data via standardized APIs (Application Programming Interfaces). This happens based on the customer's consent and enables third-party providers to access banking data and offer innovative financial services. This data may include transaction histories, ...
AI Assistants: The Future of Personalization?!
In the ever-growing world of artificial intelligence (AI) and automation, AI assistants are playing an increasingly important role, especially when it comes to personalizing user experiences. But how much potential do AI assistants really have when it comes to the future of personalization? What opportunities and threats does this technology pose? And how useful is ...
Campaign automation with incentives: Smartly increase customer loyalty and sales with incentives
Why Incentives Are the Future of Performance Marketing Product: Trigger & Automation Engine 2.0 with integrated incentive system In a world where customer loyalty has become currency, new tools are needed: Incentive-based campaigns combine emotion with efficiency. They motivate in a targeted manner – and have a measurable impact. With the latest update of the ...
Retrieval-Augmented Generation bei Generativer AI
Generative künstliche Intelligenz (KI) hat zweifellos die Art und Weise revolutioniert, wie wir mit maschinengenerierten Texten interagieren. Diese Technologie, die auf großen Sprachmodellen (LLMs) basiert, ermöglicht es Computern, auf natürliche Weise auf Fragen zu antworten und detaillierte Informationen bereitzustellen. Doch trotz der Fortschritte gibt es auch Herausforderungen, wie das Vertrauen in die Genauigkeit der Antworten ...
Personalization Series #3: New Visitors vs. Returners
In the world of online marketing, personalization is one of the essential keys to success. We've already talked about geopersonalization and using URL parameters for personalization. This time we're taking a look at personalizing content based on visitor behavior, particularly new visitors versus returning visitors. Approaches and strategies New visitors to your website deserve a ...
AI-Halluzinationen im Finanz- und Bankwesen
AI-Halluzinationen: Worum geht es?! AI-Halluzinationen treten auf, wenn LLMs ungenaue Informationen generieren, was zu fehlerhaften oder erfundenen Antworten führen kann. Dieses weit verbreitete Problem betrifft selbst bekannte KI-Systeme wie ChatGPT, die Benutzer vor "ungenauen Informationen über Personen, Orte oder Fakten" warnen. Im Finanz- und Bankwesen können AI-Halluzinationen schwerwiegende Folgen haben, da sie das Vertrauen der ...
Personalization Series #2: URL Parameter Personalisierung
In unserer fortlaufenden Serie über Personalisierungstechniken zur Steigerung von Conversions betrachten wir heute die Möglichkeit, über URL Parameter Inhalte zu personalisieren. Diese Methode lässt sich besonders gut in Kombination mit Werbekanälen und Werbebotschaften kombinieren. Bei dieser Strategie nutzen wir unsere Personalization Engine, um die Website oder Landingpage eines Kunden so anzupassen, dass Nutzer abhängig vom ...
The revolution in generative video production
While video-generated personas with realistic facial expressions and AI-generated voice output such as Syntesia AI are already a remarkable one quality, generative video image creation directly from text is still in its early stages. Companies like Runway or Pika collect significant investments and continuously improve the quality of their systems to achieve increasingly convincing results. ...
Personalization Series #1: Geotargeting-Personalisierung
In unserer fortlaufenden Serie über Personalisierungstechniken zur Steigerung von Conversions, möchten wir heute eine leistungsstarke Methode vorstellen, die z.B. dann ideal Anwendung findet, wenn ein Service über verschiedene Standorte / Filialen angeboten wird: die Geopersonalisierung. Bei dieser Strategie nutzen wir unsere Personalization Engine, um die Website oder Landingpage eines Kunden so anzupassen, dass sie den ...
Datenqualität in Datenbanken: Schlüsselmerkmale im Fokus
Effizientes Datenmanagement erfordert die Berücksichtigung entscheidender Qualitätsmerkmale für eine saubere Datenqualität. Konsistenz, Genauigkeit, Vollständigkeit und mehr spielen hier eine Schlüsselrolle. Ein detaillierter Blick auf jedes dieser Merkmale ist essenziell. Konsistenz: In einer Unternehmensdatenbank ist Konsistenz von höchster Bedeutung. Einheitliche Informationen im gesamten System, beispielsweise bei Kundenadressen, minimieren mögliche Inkonsistenzen. Genauigkeit: Genauigkeit ist entscheidend, um Vertrauen ...
Die Erfolgsformel für Website-Conversion: Top 5 Punkte für die Conversion
Die Erreichung einer effektiven Conversion stellt eine Herausforderung dar, kann jedoch mit gezielten Maßnahmen erfolgreich gestaltet werden. Einige essenzielle Punkte sollten hierbei beachtet werden. Klare und fokussierte Botschaft:  An erster Stelle steht eine präzise und fokussierte Botschaft. Besucher sollten unmittelbar verstehen, wer Sie sind, welche Leistungen Sie anbieten und welchen Nutzen dies für sie birgt. ...
Residual debt insurance
What to do when the cooling-off phase for residual debt insurance comes? In a recent development, the Banking Industry Association (BFACH) has taken a stand against a planned legal innovation in the German banking sector. The Future Financing Act (ZuFinG) currently under discussion provides for a so-called cooling-off phase for residual debt insurance (RSV). This ...
Master Personalization: Avoid These 5 Mistakes!
In a world where customers are bombarded daily with a deluge of marketing messages, personalization has emerged as a key element for success in digital marketing. It's about creating individual customer experiences that not only capture attention but also drive action. Marketing personalization involves tailoring content, offers, and experiences to the specific needs and interests ...
DIE NOAH-KONFERENZ: DREH- UND ANGELPUNKT DER DIGITALEN INNOVATION
In der schnelllebigen Welt der digitalen Technologie ist die NOAH-Konferenz längst zu einem festen Termin im Kalender von Vordenkern, Investoren und Innovatoren geworden. Als eine der führenden Veranstaltungen im europäischen Raum bietet sie eine einzigartige Plattform, um die Zukunft der Technologie zu gestalten und die Weichen für die digitale Transformation zu stellen. DIE NOAH-KONFERENZ IN ...
AI-Based Customer Data Segmentation: An In-Depth Overview
In the dynamic realm of digital marketing and sales, understanding your customer base has never been more crucial. Traditional segmentation methods have paved the way for more advanced techniques, especially AI-based customer data segmentation. This method leverages artificial intelligence (AI) to divide customer data into meaningful, actionable segments. Let's dive into the world of AI-based ...
Predictive Marketing Analytics: The Key to Success in E-Commerce
In the dynamic realm of e-commerce, the integration of Artificial Intelligence (AI) is becoming increasingly indispensable. This method leverages historical data to forecast future trends, making it a crucial tool for success in online retail. What is Predictive Analytics? Predictive Analytics is one of four types of data analysis, distinct from descriptive (What happened?), diagnostic ...
7 tips for effective Email campaigns
Email inboxes are crowded and noisy. With an average of 100 to 120 emails per day, it's a challenge for organizations to stand out and secure that coveted click. Here are seven key strategies to do just that: Email List Hygiene: Email lists decay by about 22.5% annually due to job changes, name changes, or ...
Personalisierung in B2B und der Unterscheid zu B2C
Der B2B-E-Commerce hat den Durchbruch geschafft: Laut einer Studie von Adobe  erwarten 74% der B2B-Unternehmen, dass ihre Webseiten im Jahr 2023 mehr als die Hälfte ihrer Verkäufe generieren werden. Mit dem fortschreitenden Anstieg der E-Commerce-Adoption reicht es für B2B-Händler nicht mehr aus, nur neue Verkaufswege zu eröffnen – sie müssen nun auch den Kundenerwartungen an ...
AI and Privacy? Absolutely Possible!
During the nascent era of e-commerce, consumers faced great uncertainty, particularly regarding the protection of their personal and financial data. A similar hesitation now looms around the field of artificial intelligence (AI). Companies introducing AI applications to the market are confronted with the challenge of building trust, where data protection and the prevention of biases ...
Customer Data Platform (CDP) Explained – The Brief Guide
Customer Data Platform (CDP) Explained – The Brief Guide In the digital era, data is the new gold. And like gold, it's not just about having it but also about using it right. This is where the Customer Data Platform comes into play. It transforms the way companies handle their customer data and paves the ...
Data-Driven Marketing for SMEs: The Perfect Start
Data-Driven Marketing for SMEs: The Perfect Start The digital revolution offers small and medium-sized enterprises (SMEs) a chance to optimize their marketing strategies using data. But how to kick-start this journey? We delve into the best tools and strategies for data-driven marketing, inspired by insights from the New York Times and Forbes. Why Data-Driven Marketing? ...
Exclusive Networking Events in Berlin and Zurich 2023
Exclusive Networking Events in Berlin and Zurich 2023 As the year draws to a close, under our new brand name, ACCELERAID, we are thrilled to host exclusive networking events in Berlin and Zurich. Our events are themed: The Future of Digital Sales, AI & Technology. Seize this unique opportunity to engage and exchange ideas with ...
Use of AI in E-Commerce
Use of AI in E-Commerce Over the past four years, the number of companies adopting artificial intelligence (AI) has surged by an impressive 270%. This underscores the rapid integration of technology into the business sphere. E-commerce, in particular, is betting big on AI: As of 2022, e-commerce ranks among the top adopters of AI, followed ...
How to Successfully Navigate the Year-End Business with AI
The holiday season is approaching, and businesses are gearing up for one of the most significant events of the year: the Christmas shopping season. This season offers marketers the perfect opportunity to fine-tune their campaigns and reach new target audiences. However, without a clear strategy, it can be challenging to make the most of the ...
Algorithmic vs. Rule-Based Recommendations: What Banks and Credit Card Issuers Need to Know
The digital transformation has revolutionized the financial industry, especially in the realm of personalized customer interactions. Banks and credit card issuers are faced with the challenge of presenting relevant offers and services to their clients at just the right moment. This is where algorithmic and rule-based recommendation systems come into play. But which approach is ...
Why Acceleraid is the future for A/B testing and personalization – and how you can benefit!
A/B testing and personalization tools have become essential for businesses seeking to optimize their websites and improve conversion rates. With so many similar options available, it can be difficult to choose the right one for your needs. In this article, we'll compare Acceleraid to conventional tools for A/B testing and personalization to help you make ...
Data-based customer interaction via real-time triggers
The demand for a unique customer experience and the need for a personalized customer approach are constantly increasing. This is applicable in all industries: Customers expect to be addressed at the right moment via the right channel with the appropriate message.  In order for such an individual interaction to succeed, it is necessary to precisely ...
Mit AI die letzten 5% Conversion Rate rauskitzeln

Bei Online-Vertrieb und Marketing werden enorme Mengen an Daten gesammelt, die viel über Nutzerverhalten und Nutzerpräferenzen verraten. Diese Daten nutzbar zu machen, ist das wesentliche Ziel von Acceleraid. Hierfür verwenden wir diverse Machine Learning Algorithmen von Markov Models bis zu Neuronalen Netzen.
Understanding customers better without third-party cookies

The online marketing industry is currently discussing Google’s decision to no longer allow third-party cookies in the Chrome browser from 2023. With this, Google will change tracking – and the way companies advertise online and distribute personalized content.
Customer activation with welcome emails

The customer relationship usually begins with a registration. Be it for an online store, a newsletter or for the trial version of a product. Companies often respond with a standardized welcome e-mail. But registration is already a success!
Win leads as customers with email retargeting

The customer journey is a journey that often does not go as planned by the tour guide: When shopping online, a full three out of four customers bail out before completing the purchase, leaving behind a half filled shopping cart, according to a study by the Baymard Institute.
Hello again: Promoting customer loyalty with transactional emails

The purchase button is clicked, the order completed – for most retailers, the best possible end to the customer journey. But anyone who sits back in satisfaction at this point will miss half of the story.
Acceleraid ermöglicht “Non-Techies” jetzt den Einsatz von Künstlicher Intelligenz

Mit neuem Machine Learning Center von Acceleraid sind neuronale Netze erstmals in sieben Klicks konfigurierbar. Nutzer*innen ohne technische Kenntnisse können nun neuronale Netze und Machine Learning Algorithmen eigenständig im Marketing und Vertrieb anwenden.
Grundprinzipien der Personalisierung

Der Einheitsbrei schmeckt keinem mehr. Kunden erwarten personalisierte Erlebnisse und Unternehmen versuchen genau diese zu kreieren, online wie offline. Dank dem Einsatz Künstlicher Intelligenz sind die Möglichkeiten dafür schier unbegrenzt. Die Kunst ist, diese Möglichkeiten auch intelligent zu nutzen, um eine gewünschte Wirkung zu erzielen.
Datenschätze heben mit Zahlungsstromanalysen

Alles fließt, besonders im digitalen Geschäft. Der nächste Lieferant, der nächste Kontakt ist nur einen Fingertipp entfernt. Vertrauen ist ein kostbares aber auch volatiles Gut. Die Kunden zu gewinnen und eine nachhaltige Beziehungen zu ihnen aufzubauen, ist gerade in digitalen Zeiten für viele Unternehmen eine echte Herausforderung.
Wie Künstliche Intelligenz Banken hilft, ihre Kunden besser zu verstehen – und zu halten

Wer eine feste Kundenbasis hat, befindet sich erst einmal in einer guten Position. Denn als Faustregel gilt: Neukunden zu akquirieren ist fünfmal so teuer, wie Bestandskunden zu halten. Um aus bestehenden Kunden aber auch Erträge zu generieren, stehen Banken vor der Aufgabe, ihre Kunden wertschöpfend zu aktivieren und nachhaltig zu binden.
Alles bleibt anders

Jeder Jeck ist anders und jeder hat unterschiedliche Bedürfnisse… so weit ist das nichts Neues. Personalisierung ermöglicht es Unternehmen, ihre Kunden individuell entsprechend deren Bedürfnisse anzusprechen.
Data-driven personalization with artificial intelligence

Imagine going into a store and finding the exact products you are visiting the store for right on the first shelf. And not just once, but with every subsequent purchase – even if you go to the store with completely new needs, wishes and requirements. You will find what you are looking for at that moment.
“The Future of…” Digital Sales und Financial Services
Eine kleine erlesene Runde war es vor fünf Jahren, als „The Future of …“ zum ersten Mal veranstaltet wurde. Schon damals befassten sich hochkarätige Speaker mit der Zukunft des E-Commerce und den Entwicklungen der Digitalisierung. Dieses Jahr erwarten wir in unserer exklusiven Vortragsreihe über 200 Teilnehmer - Fachverantwortliche, Geschäftsführer und Vorstände, die sich gemeinsam über ...