Executive Insight: Acceleraid Defines the Future of Customer Intelligence at Springer Gabler
We are pleased to present an important strategic milestone: Acceleraid has contributed a key chapter to the latest edition of the renowned Springer Gabler standard work “Customer Intelligence.”
This publication is far more than an academic achievement – it confirms our strategic leadership in transforming customer relationships through data-driven intelligence.
From data to strategic asset: Our focus for C-level leaders
Our chapter addresses the central challenge every C-level executive faces today: How can customer data become a measurable and predictable competitive advantage?
In our contribution, we outline how to implement an AI-driven Customer Intelligence framework to:
- Maximize marketing ROI: Predictive analytics to identify the most profitable customer paths.
- Significantly reduce churn: Early detection of churn signals and automated reactivation strategies.
- Unlock full cross- and upselling potential: Hyper-personalized recommendations that increase Customer Lifetime Value (CLV).
In short: We provide the blueprint for a profitable and scalable customer relationship strategy in the age of artificial intelligence.
Strategic value proposition: Acceleraid as thought leader
Being included in this high-quality, academically rigorous volume validates both the excellence and practical relevance of our work. It highlights that our solutions are not only technologically advanced but also strategically sound and focused on sustainable business outcomes.
“In a time when data is the new currency, companies must treat Customer Intelligence as a central steering mechanism. Our contribution provides the methodology to manage this effectively and profitably.”
— Michael Altendorf, CEO Acceleraid
Next steps: Strategy dialogue & implementation
The book “Customer Intelligence” is now available and offers deep insights into the latest trends and best practices that we actively shape.
Direct link to the source: https://link.springer.com/chapter/10.1007/978-3-658-48463-7_20
Your strategic roadmap to AI-driven Customer Intelligence starts here:
We are happy to provide an executive briefing to translate the insights from our Springer chapter directly to your current business goals and challenges. Feel free to contact us.
Autors: Michael Altendorf, Isabell Gollmer