If you follow Scott Brinker at chiefmartec.com, you know that the martech landscape isn’t just growing; it’s evolving.

This week, the announcement for the upcoming “Martech for 2026” report announcement (Link) dropped, and the central theme is set to be the biggest disruptor since the cloud: Agentic AI.

As a team obsessed with marketing technology, we dove straight into the analysis. Brinker and his team have proposed a new framework for understanding the impact of AI, breaking it down into “3 Domains of Martech AI Agents.”

This isn’t just another buzzword. This framework provides a clear map for how autonomous AI will fundamentally change our stacks and our strategies. Here’s a quick look at the three domains:

1. Agents for Marketers: These are the behind-the-scenes AI collaborators. Think of them as autonomous team members designing, producing, and analyzing campaigns, content, and data at a scale we’ve never seen before.
2. Agents for Customers: These are the marketer-controlled, customer-facing AIs. This goes beyond simple chatbots to include sophisticated AI SDRs, website concierges, and customer service agents that can manage complex interactions.
3. Agents of Customers: This is the domain Brinker flags as the real disruption. This is buyer-side AI that we don’t control. Customers will use their own agents to research, evaluate, negotiate, and purchase from brands, fundamentally changing the nature of marketing and sales.

Where Acceleraid Fits in the New Agentic AI Landscape

This new, agent-driven world creates a massive challenge: How do you manage, guide, and even influence these trillions of autonomous interactions?

The answer isn’t to just “buy more AI.” The answer is to build an intelligent, foundational infrastructure that can power and direct these agents. This is precisely where we’ve positioned the Acceleraid platform.

After analyzing this new framework, we’ve mapped our own capabilities to show how we’re built for the agentic future.

• Customer Data Platform (CDP): Agentic AI is only as good as the data it runs on. Our CDP is the foundational “context engine” for all three agent domains. It provides the clean, unified, real-time data that “Agents for Marketers” need to draw insights, “Agents for Customers” need to be helpful, and “Agents of Customers” need to interact with. Our platform as the specialty to be able to store transaction data from payment cards, bank accounts and several special analytics and campaign automation features for the retail banks and credit card issuers. E.g sync with Data lakes and traditional data warehouses, transacation data analytics, classifiers for card data etc. etc.
• AI powered Decision and Optimization Engine: If the CDP is the fuel, our Decision Engine is the brain. It provides the real-time logic and next-best-action intelligence that steers the agents. It empowers “Agents for Marketers” to optimize campaigns on the fly with e.g. Multi-Arm Baysean Bandit Algorithms and enables “Agents for Customers” to make smart, personalized decisions in the moment of interaction.
• CMS & Hyper-Personalization: This is the “action layer” where the rubber meets the road. Our CDN powered pages WYSIWYG page creator and Personalization tools are the channels through which your AI agents act. Our brand new GenAI Chatbots solution takes it to the next level.
  This is where you deploy your “Agents for Customers” (like an AI concierge) and where the insights from your “Agents for Marketers” are instantly translated into personalized content and experiences across your digital properties as well as answering Customer Service Requests and saving massive amount of time and money for the customers.

Your Free Guide to the New Martech Landscape

This new “3 Domains” framework is a brilliant lens through which to view the entire, sprawling martech vendor landscape. We were so inspired by this new perspective that we did the hard work for you.

We’ve taken the latest vendor landscape and mapped its categories to this new Agentic AI framework. To help you navigate this shift, we’ve compiled all the players into interactive dashboard, complete with links to their websites.

Explore the interactive dashboard now:

AI Agents Marketing Vendors Dashboard

It’s the perfect tool to analyze your own stack and see where you’re prepared for the agentic revolution—and where you might have gaps.

The “Martech for 2026” report makes it clear: the future isn’t about if AI will run marketing, but how.

We believe the winners will be those who build the intelligent foundation to orchestrate it. Chief Martech will present their study in Dec – Register here https://martechday.registration.goldcast.io/events/8fdab672-f4c5-4e6e-931e-d14678a23939?utm_source=chiefmartec#Registration