Data & Technology
Customer Data Product Management: Treating data for CRM and CDP teams as a product
Why CDP projects fail because of the organization, not the technology – and how Customer Data Product Management brings product discipline to banking data.
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acceleraid Editorial Team
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4 min. read
Customer Data Product Management: Treating Data for CRM and CDP Teams as a Product
Why CDP projects fail due to the organization, not the technology – and how Customer Data Product Management brings product discipline into banking data.
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